Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective immediately, aims to streamline the company’s brand identity and establish a unified presence across all global regions. With this renaming, the 42-year-old company has opted for a one-word name, symbolizing its dedication to a simpler yet globally recognizable brand presence.
Although the name has undergone a transformation, Pakka’s visual identity will remain unchanged, and there will be no alterations to the company’s operational practices.
Ved Krishna, Pakka, said,“Today, we honor the legacy of fierce determination, innovation, and creative problem-solving by a name change – from now, we will be called Pakka. Pakka is a combination of ‘packaging’ and ‘ka’ – which means soul. Packaging with a soul means you get our best effort. While we have distributed globally for 20 years, for the first time we are setting up international production facilities. With this in mind, we need a name that is simple, universal, and relevant. And, of course, the double-K is a subtle nod to my father, KK Jhunjhunwala. As he often modeled: we are led by our convictions. We are grateful to so many of you who have been with us on this ride of building good business by doing good. We will continue to contribute to a cleaner planet. We look forward to creating a deeper impact together.”
This change comes at a time when the company has recorded remarkable growth in the last couple of years and is targeting a huge upside in the years to come. In FY23, Pakka achieved a record-breaking FY profit of Rs. 72.3 crore (EBIDTA of 23%). Furthermore, the company saw a surge in exports, accounting for 27% of total volume production, mainly due to a remarkable 24% increase in moulded tableware production, which currently utilizes nearly 50% of the company’s installed capacity. In its pursuit of growth. Pakka is embarking on two major ventures. Additionally, Pakka is expanding its operations in India at the Ayodhya facility through Project Jagriti, with an investment of Rs. 550 crores.
Over the past few years, Pakka has taken significant steps in addressing the global issue of single-use plastic. The company has expanded its operations with new offices in North America and a major investment in Guatemala, laying the foundation for international growth. It plans to establish a facility in Guatemala, anticipated to commence operations by mid-2025, boasting a production capacity of 400 tonnes. The project requires an investment of USD 250 million and aims to create the world’s largest compostable flexible packaging and moulded fibre facility using bagasse fiber and aims to reach USD 1 billion (Rs. 8,250 crores) total revenue by FY30.
The company started in 1981 as Yash Papers Limited, a leading manufacturer of low-grammage kraft paper. Over the last four decades, the company has transformed from a paper manufacturer to a sustainable packaging company. It was rebranded as Yash Pakka in 2019 to align with the mission of creating and promoting compostable packaging solutions. Since then, Pakka has experienced remarkable growth, with revenues from INR 255.43 crores to INR 419.89 crores, registering an increase of approximately 65% and profits going up to 150%. Pakka Limited offers a wide portfolio of regenerative packaging for food carry, service, and packaging. Its flagship initiative, CHUK, has become a category leader in compostable food service packaging and is embraced by major cities in India. The company is actively exploring flexible packaging solutions and engaging in off-take agreements for future production in India and Guatemala.
