India’s growing consumption demands responsibility, and Hyderabad-based cleantech startup Recykal is leading the way by ensuring sustainability keeps pace. In 2024, while India ordered 1,85,17,980 Coca-Cola cans, Recykal successfully collected and recycled an equivalent number of bottles, bridging the gap between consumption and waste recovery.
Blinkit showcased how much India ordered Coca-Cola bottles in 2024, while Coca-Cola amplified the excitement with a celebratory nudge: “Toh isi baat par ek ek aur ho jaaye?” But what happens after all that celebration? After the orders, the deliveries, and the sips? Where do those bottles go? Are they destined to end up in the landfill?
Recykal completes the narrative. You can order as much as you want and celebrate however you like because there’s always someone ensuring those bottles are channelled responsibly. Recykal ensures each bottle has an appropriate end-of-life journey, turning waste into opportunity.
Abhishek Deshpande, co-founder, Recykal, said, “This achievement is not just about numbers – it represents impact at scale. Every bottle collected and recycled through our platform is a step closer to a cleaner planet. At Recykal, we are committed to turning India’s consumption challenges into sustainability success stories through technology and collaboration.”
Recykal’s solutions enable traceable, high-quality recovery of PET bottles and other materials, helping brands achieve their Extended Producer Responsibility (EPR) compliance and sustainability goals. This initiative prevents millions of bottles from reaching landfills, oceans or polluting the environment, while contributing to a cleaner India.
Chetan Baregar, director of marketing, Recykal said, “Every bottle collected is a step towards cleaner cities and a greener planet. As consumption scales, our technology ensures waste recovery and recycling also scale, creating measurable impact. Hyderabad’s role as a hub for cleantech innovation strengthens our resolve to drive India’s circular economy forward.”
