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The sustainability mirage – why big brands are resetting the clock

Despite bold commitments and substantial investments, many of the world’s leading consumer goods companies are falling short of their sustainability goals, particularly those related...

How circular packaging design intersects with branding

In an era where consumers are increasingly environmentally conscious, circular packaging design has emerged as a pivotal strategy for brands aiming to align with...

Recykal recycles 1.85 crore Coca-Cola bottles in 2024

India’s growing consumption demands responsibility, and Hyderabad-based cleantech startup Recykal is leading the way by ensuring sustainability keeps pace. In 2024, while India ordered...

Coca-Cola rolls out smartwater in twelve-ounce aluminium cans

smartwater fans can now crack open the crisp, vapor-distilled hydration they know and love. The Coca-Cola Company’s Glacéau smartwater brand, which has consistently delivered...

US beverage manufacturers to switch to rPET bottles

There is a growing demand for products packaged in recyclable packaging among consumers, especially in developed economies. Considering this, beverage manufacturers in the US...

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