Wednesday, October 1, 2025
Industry NewsHunter Luxury blends contemporary with classic in new Antiquary...

Hunter Luxury blends contemporary with classic in new Antiquary whisky packaging

-

Hunter Luxury blends contemporary with classic in new Antiquary whisky packaging

-

Luxury packaging artisan Hunter Luxury has partnered with Tomatin Distillery to celebrate the exquisite artistry of blended whisky with two exclusive packs for The Antiquary, an award-winning range of premium 21- and 30-year-old expressions.

Like the whiskies themselves, the packaging contains a captivating combination of traditional and modern elements. Based on a design concept from renowned design agency Contagious, the rigid box features a large window that frames the Edwardian-inspired cut glass bottle like a painting and is enhanced with a range of modern finishing techniques that demonstrate Hunter Luxury’s trademark attention to detail.

The rigid boxes are printed in different colors to differentiate the whiskies. The box for the 21-year-old whisky, which took home a prestigious Double Gold medal and Best in Class award from the Singapore World Spirits Competition, features an opulent burgundy hue that calls to mind the Tawny Port from the casks it was aged in and is premiumised through the delicate application of foil detailing using three different foil colors. The box for the bold 30-year-old expression, meanwhile, uses a rich brown and gold color scheme, with the interior finished using embossed gold foil.

“These whiskies are the result of centuries of artistry, passed down through generations of craftspeople,” said Paul Hamilton, head of wines & spirits at Hunter Luxury. “We really wanted our packaging to be a love letter to them and their art, which is kept alive by talented teams like our friends at Tomatin. The blended whisky revival is one of the most exciting trends shaping the spirits market now, and we wanted to capture that unique blend of sensations that makes it so exciting for today’s consumers.

“We decided to combine a traditional shape with bold modern elements and eye-catching finishing techniques. Just like the whiskies themselves, these boxes might look simple at first glance, but each one contains hidden depth and complexity in the form of the detail on the inside of the box.”

The revived Antiquary range, which is also available as a 15-year-old expression, pays tribute to the brand’s storied history, having been founded in 1880 by J&W Hardie. Over its 150-year history, it became known for its packaging, in particular its eye-catching diamond-shaped bottle.

“Capturing the personality of a brand with so much history is the sort of challenge we relish,” added Hamilton. “From concept to creation, working with the brand to deliver packaging excellence is what we do.”

NewsDesk
NewsDesk
The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Siegwerk, Borouge, and TPN Food Packaging launch recyclable mono-material packaging solution

Siegwerk, one of the leading global providers of printing inks and coatings for packaging applications and labels; Borouge, a...

Sonipat’s Shree Jee Printers invests in new Komori

A complete house of printing, Sonipat (Haryana)-based Shree Jee Printers serves clients considerably in the publishing and packaging segments....

Morris Packaging and UFlex forge strategic partnership to deliver sustainable woven bag series

Morris Packaging and UFlex Packaging have announced a new partnership in the woven bag series that further strengthens their...

PPL Nigeria – an Indian story beyond boundaries

Established in 2011, Perfect Packaging – the brainchild of Yudhviram Solanki, with the distinction of being the first manufacturer...
- Advertisement -spot_img

London Packaging Week partners with Vital Hardware

London Packaging Week has partnered with charity Vital Hardware in its continuing mission to uplift and shine a spotlight...

Indian buyer invests in Wanjie India’s label press at Labelexpo Europe 2025

At Labelexpo Europe 2025 held at Barcelona in Spain, Wanjie India marked a remarkable presence alongside its parent company...

Must read

Indian flexible packaging demand expected to grow by 10% annually

The Indian flexible packaging demand is expected to grow...

SRF acquires Kanpur Plastipack’s CPP film business

SRF, a leader in specialty chemicals and packaging films,...

You might also likeRELATED
Recommended to you