Carlsberg has celebrated the Year of the Horse with limited edition lunar new year packaging. To honor the year ahead, Carlsberg Asia has unveiled AI-crafted special bottles, cans, and packs for customers. The limited edition is part of its 2026 festive campaign across select Asian markets.
The Year of the Horse is a powerful symbol of energy, freedom, bravery and good fortune, and these themes have been creatively woven into the design. The motif of the Horse can be seen riding high above the sky, below Carlsberg’s Hop Leaf seen transformed into the shape of lucky clouds. Set on a dark green background with red and gold accents, the latter are associated with happiness and wealth for the year ahead, the company said.
The design was inspired by the Gilding Lacquer Art Technique. Carlsberg has also teamed up with Skai Isyourgod, the Chinese rapper, to compose a Lunar New Year-inspired remix of his viral hit Blueprint Supreme.
Crystal Li, marketing director, Carlsberg China, said, “We spotted a unique opportunity with Skai Isyourgod when we saw how strongly his music and personality resonate with younger consumers in China. His rise as one of the most-streamed Mandarin artists made him the perfect cultural bridge for lunar new year. By anchoring our campaign to his viral track and transforming it into a Carlsberg-name-forward remix, we created a youth-centric ecosystem that feels natural to how they consumer culture today.
“The remix carries a memorable ‘Carlsberg’ sonic hook that travels across platforms, ensuring our brand shows up consistently in their daily moments. Music brings emotional lift and repetition builds recall. Together, they create powerful pathway for participation and conversion throughout the festive season.”
Jeff Chong, director, international premium brands, Asia, said, “At Carlsberg, we are committed to celebrating the moments that matter most to our customers. Lunar New Year is a regional story lived locally, and we are proud to once again bring a unifying brand experience to markets across Asia.”
“By partnering with Skai Isyourgod – the most-streamed Chinese language artist on Spotify in 2025 with over 4 million monthly listeners – we created a powerful creative platform that our markets can activate with speed and consistency. The partnership provides a unified sonic identity, modular edits and key visuals that each market can tailor to their own festive rituals while staying unmistakably Carlsberg. The result is a modern, cohesive lunar new year expression that travels seamlessly across Asia – flexible for local nuance, strong for regional scale, and designed to covert festive attention into meaningful brand impact across every channel.”
The limited edition packs will be available to buy through February 2026 at a range of local retailers across China, Malaysia, Singapore, and Vietnam.
The campaign will also include various touch-points to engage consumers and enhance the festive spirit, including activations on social media.
