Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate Dia de...
Avoury, a new brand launched by Melitta Single Portions, is working with Sabic’s Trucircle portfolio of solutions and services to create its pioneering new...
The Association for Print Technologies (APTech) and Konica Minolta Business Solutions USA have announced the winners of the 2020 Student Design Competition. The 2020...
The organizers of the Pentawards revealed this year’s winners during a virtual gala ceremony hosted live on Thursday, 24 September. The top winning agencies...
A pioneer in the puff category, Funflips, recently acquired by the JK Group of Companies, undergoes brand revamp in collaboration with Almond Branding, a...
Mondi, a global leader in sustainable packaging and paper, has announced the results of its sixth annual eCommerce trend report, ‘Sustainability and its impact...
Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging.
The aim...
In an era where consumers are increasingly environmentally conscious, circular packaging design has emerged as a pivotal strategy for brands aiming to align with...
Marketing experts have long made use of insights from psychologists to draw conclusions about consumer purchasing habits. As the first point of contact between...