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Packaging Design & Branding

Unconventional and innovative skincare packaging wins BillerudKorsnäs’ design competition PIDA

‘The Golden Bee Skincare’ won the first semi-final of BillerudKorsnäs’ design competition PIDA – Packaging Impact Design Award. The winning packaging concept was designed...

Danone launches formula milk in pre-measured tab format

Danone has launched the first-ever formula milk in the United Kingdom to be sold in a pre-measured tab format. The company has introduced this...

Augmented reality brings Dia de Los Muertos to life

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate Dia de...

Lorytex strikes packaging gold with flexo and ECG

“We’re just trying to make flexo a little better every day,” says Roberto Dolinsky, managing director of Lorytex. The company has just achieved a...

P&G Beauty announces new reuse and refill bottle system

P&G Beauty has announced the launch of its first refillable bottle system at scale, which will see a number of its most well-known brands...

‘World first’ tea capsules made using Sabic’s Trucircle solution

Avoury, a new brand launched by Melitta Single Portions, is working with Sabic’s Trucircle portfolio of solutions and services to create its pioneering new...

APTech and Konica Minolta announce 2020 Student Design Competition winners

The Association for Print Technologies (APTech) and Konica Minolta Business Solutions USA have announced the winners of the 2020 Student Design Competition. The 2020...

Pentawards 2020 winners announced

The organizers of the Pentawards revealed this year’s winners during a virtual gala ceremony hosted live on Thursday, 24 September. The top winning agencies...

Must Read

Schuler partners with Japan’s TMC for aluminum drink bottles

Schuler has partnered up with Japanese specialists in Drawing and Wall Ironing (DWI) Bottle Cans, TMC. TMC is a market leader in machinery for...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

How circular packaging design intersects with branding

In an era where consumers are increasingly environmentally conscious, circular packaging design has emerged as a pivotal strategy for brands aiming to align with...

Small sachets by Uflex pack a big punch at FPA and AIMCAL Awards 2018

One of the reasons why Uflex is at the Helm while its founder, chairman and managing director Ashok Chaturvedi revered as the Father of...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...