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Packaging Design & Branding

Pentawards 2023 winners announced

The winners of this year’s prestigious Pentawards were revealed during a live Gala Ceremony at Magazine London on Friday, November 10. Top winning agencies...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...

Must Read

Pentawards international jury 2018 revealed!

  The 12th Pentawards jury is made up of 12 highly respected designers, packaging design directors and marketing chiefs from major global brands: Brigitte Evrard -...

Osiopack enjoys surprise benefits from iC3D packaging design software

US Flexible packaging specialist, Osiopack of Anaheim, CA, has discovered multiple benefits from iC3D packaging design software having recently installed the all-in-one application developed...

Esko Kongsberg helps Nancy Graphics offer new branding solutions for signage

Mumbai-based Nancy Graphics offers Point of Presence (POP) branding solutions for signage to corporate as well as retail clients. Operating in Mumbai’s printing hub...

UPM sponsors Pentawards to emphasize sustainable design

UPM has extended its partnership with the leading global platform and community for packaging design Pentawards to highlight the role of designers in co-creating...

Product customization will position your brand at the top: Here’s why

Catering to the customers’ taste and preferences is what will help brands enhance their business and come out on top in the market in...