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Packaging Design & Branding

Pentawards 2023 winners announced

NewsDesk -
The winners of this year’s prestigious Pentawards were revealed during a live Gala Ceremony at Magazine London on Friday, November 10. Top winning agencies...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

NewsDesk -
Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

NewsDesk -
Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

NewsDesk -
Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

NewsDesk -
Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

NewsDesk -
Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

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Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

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Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...
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Must Read

Industry News

Ardagh Group unveils new William Grant whisky bottle

The new William Grant ‘Triplewood’ whisky bottle has been redesigned with quality, distinction and authenticity in mind for the worldwide relaunch of its whisky...
Flexibles

Uflex focuses on resource-optimized packaging for essential Indian staples

India’s largest multinational flexible packaging materials and solution company Uflex, in an endeavor to extend the use of flexible packaging, is paying ample emphasis...
Food Packaging

Pizza Hut wing bowl earns 2026 APR award for recyclable design and food-grade PP innovation

Anchor Packaging and Pizza Hut have received the 2026 Association of Plastic Recyclers (APR) Recycling Leadership Award for Package Design Innovation for their co-developed...
Flexibles

Uflex transforms packaging for Rasna fruit powder concentrate

  One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this...
Events

Hunter Luxury sets the standard in iconic packaging at Luxe Pack New York 2025

Hunter Luxury, a leading full-service packaging solutions supplier for the world’s biggest beauty, cosmetics, and spirits brands, has confirmed its participation in Luxe Pack...

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