Printing professionals in Germany will get a chance to go behind the scenes of a real label production environment when ‘Xeikon Innovation Days on Tour’ starts its first stop in Bünde on 26 and 27 March 2026. The event, held in collaboration with Mail Druck + Medien, brings together label printing professionals from across the industry to see how digital label production works in practice, without the need for pre-formed tools or long lead times.
Mail Druck + Medien is a German printing specialist founded in 1934, now focused on the fully digital production of self-adhesive labels.
During the two-day event, visitors will have the opportunity to walk the production floor, observe a live production run and talk with practitioners about the everyday decisions that shape digital label operations. The agenda is designed to show how digital workflows, automated processes and on-site laser cutting come together to make production more flexible, faster and less dependent on traditional tooling.
A particular focus of the visit will be how sustainable materials and practices are integrated into daily production. From eco-friendly substrates to food-safe inks and waste-saving approaches, the event aims to highlight how modern label production can respond to both commercial and sustainability pressures without sacrificing quality.
Event partner Herma will be present to discuss the latest advancements in their thermal substrate range. Kurz will give live demos on their digital materialization unit installed at Mail Drück + Mail.
Stefan Mail, owner at Mail Druck + Medien, said, “We believe in the power of innovation and in forward-looking technology that enables us, as a medium-sized enterprise, to operate as a global player. I’m happy to share my insights with fellow label converters to help them make the right choices.”
“We designed these Innovation Days On Tour to be practical and accessible,” said Danny Mertens, marketing manager at Xeikon. “It’s not about demos in isolation, but about showing how things actually happen in a converter’s everyday work, the kind of detail that can spark ideas and help people think differently about their own production.
The event is open to label and packaging professionals who are curious about digital production, interested in sustainability, or simply want to see a nearby production environment up close. Media representatives are invited to attend, and Xeikon can arrange interviews or provide further information on request.
