Sun Chemical is collaborating with Sappi North America to create a companion piece for its award-winning ‘Innovative Solutions’ book for brand owners and converters. The companion piece features 10 printed sample pages utilizing Sun Chemical’s UV inks and coatings, and combines it with Sappi’s high-quality coated printing paper. It will also be available for brand owners and converters to experience at the Sun Chemical and Sappi stands during PACK EXPO.
“Our collaboration with Sappi has allowed Sun Chemical to create a unique piece that helps converters and brand owners create innovative solutions for packaging to stand out on shelf,” says Heather Buchholz, marketing program manager at Sun Chemical. “Sappi’s premier paper is the perfect medium on which to showcase the capabilities of our inks and coatings. Together, Sun Chemical and Sappi continue to further drive innovation in the marketplace, helping brand owners successfully differentiate themselves.”
Highlights from the companion piece include a variety of options for satin, matte and gloss printing in addition to Sun Chemical’s SunInspire sensory coatings line, which offers special effects that allow a customers’ product packaging to stand out on store shelves visually through high-luster metallic, fluorescent, glitter, pearlescent and iridescent finishes. SunInspire tactile coatings – ranging from coarse and gritty to soft and smooth – are also featured. Brand owners and converters can tear off these coating samples to experience the various textures and colors to keep as creative inspiration or to share with others.
“Sappi North America has been using coatings from Sun Chemical on some of our most impactful print pieces. This new campaign collaboration was an easy decision to make because of our shared value of educating people on the power of paper,” says Patti Groh, marketing communications director at Sappi North America. “Paper is a highly effective and sustainable medium, which excels at making lasting impressions for brands, especially with the use of special effects. Using techniques like soft touch, unique aromas and sandy feel all create impact and allow brands to stand out from the crowd.”
To learn more and experience the companion piece to the ‘Innovative Solutions’ book, visit Sun Chemical at Stand 6285 and Sappi North America at Stand 7579 during PACK EXPO 2017, scheduled for 25-27 September in Las Vegas.
