EPL Limited (formerly known as Essel Propack Limited), the world’s largest specialty packaging company, has been selected as a partner by Unilever, in their journey towards achieving 100% sustainability in the oral care segment. Accordingly, EPL will supply their APR-approved, 100% recyclable and fully sustainable Platina tubes for the toothpaste category of Unilever. The recyclable tubes will be launched later this year in two of Unilever’s biggest oral care markets, France and India.
EPL’s Platina tube with HDPE closure is the world’s first fully sustainable and completely recyclable tube accredited by APR. This partnership will help Unilever’s oral care brands like Signal, Pepsodent and Closeup to be 100% recyclable by 2025.
Speaking on the partnership, Ram Ramasamy, chief operating officer, EPL, said, “EPL is proud to be associated with Unilever to further their sustainability initiatives in the oral care range. We are committed to enabling and inspiring responsible consumption through innovation in packaging. EPL’s Platina, eco-friendly laminated tube, produced with less than 5% barrier resin, is designed to deliver source reduction and recyclability without losing any barrier properties. Platina tube is especially suited for oral and beauty & cosmetics products brands.”
Deepak Ganjoo, regional vice president, Africa, Middle East and South Asia, EPL, said, “EPL is proud to be a partner to one of the world’s most prestigious brands in their quest to have a positive impact on the environment. Sustainability has been a key focus area at EPL, and today, we find all responsible brands moving in a similar direction. As market leaders, EPL has a significant role to play in contributing towards sustainable development, helping brands along this journey.”
