To address the growing need for differentiation in the personal care mass market with accessible premiumization options for everyday dispensing products, Aptar has launched premium dispensing solutions.

“Premiumization is accessible to all. A premium look-and-feel can be easily achieved for a big impact, with low to no investment. We have 80 years of experience in high-impact premium decorations,” said Luigi Garofalo, global category director, personal care and home care at Aptar Beauty.

According to the company, its standard decorative capabilities are available for all personal care dispensing technologies: from aerosols and spray pumps to dispensing and cosmetic pumps. A wide range of decoration and finishing treatments are available in-house for plastic and metal surfaces, some techniques being compatible with sustainable materials, including branding, surface effects, and metal effects.

“As a consumer-driven company, we provide not only high-performing dispensing systems, but scalable high-quality decoration techniques to meet the needs of all personal care brands,” Luigi said. “We leverage strong industrial capabilities across all regions,” he continues. “Our dispensing portfolio and in-house decoration services allow brands to strengthen their positioning while staying in line with market requirements and consumers’ expectations.”