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Packaging Design & Branding

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...

Design for sustainability – understanding compostable plastic packaging

Environmental concerns surrounding unrecycled plastic waste have prompted a rise in alternative ‘sustainable’ solutions which look and feel like traditional plastic but can be...

Must Read

Klöckner Pentaplast at Agroprodmash

Klöckner Pentaplast will present the latest range of packaging solutions at Agroprodmash, 10 to 14 October in Moscow, Russia. Focusing on the recently awarded...

Hunter Luxury blends contemporary with classic in new Antiquary whisky packaging

Luxury packaging artisan Hunter Luxury has partnered with Tomatin Distillery to celebrate the exquisite artistry of blended whisky with two exclusive packs for The...

Mondi bags nine WorldStar Packaging awards

Mondi, a global leader in packaging and paper, received nine awards in six categories at this year’s WorldStar Packaging awards. Open to packaging companies...

Worldstar Awards – best alco-bev packaging of 2024

Packaging for luxury products and alcoholic beverages has long served as a reflection of artistry and innovation, but in recent years, it has also...

Product customization will position your brand at the top: Here’s why

Catering to the customers’ taste and preferences is what will help brands enhance their business and come out on top in the market in...