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Packaging Design & Branding

Pentawards 2023 winners announced

NewsDesk -
The winners of this year’s prestigious Pentawards were revealed during a live Gala Ceremony at Magazine London on Friday, November 10. Top winning agencies...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

NewsDesk -
Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

NewsDesk -
Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

NewsDesk -
Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

NewsDesk -
Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

NewsDesk -
Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

NewsDesk -
Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

NewsDesk -
Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...
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Must Read

Industry News

Elephant wins the A’ Design Award for Himalaya Wellness packaging design

Elephant, a leading design agency, has won the coveted A’ Design Award – Silver in the ‘Packaging Design category’ for their packaging for Himalaya...
Industry News

Packaging concept for vegan chewing gum wins BillerudKorsnäs’ design competition PIDA

Josh Curtis from Ravensbourne University in London triumphed in the UK Packaging Design Impact Award (PIDA) and earned this year’s Gold Award. His entry...
Food Packaging

Mumbai-based EGK’s fresh packaged fried onions

There is a yearly wastage of 5 million metric tonnes of onions produce in India (25% of the total yield). EGK Foods Pvt Ltd...
Beauty Packaging

Aptar Beauty wins packaging innovation award for Nomad Refill

Aptar Beauty’s Nomad Refill solution has won the Best Packaging Innovation for Perfumery award at the 2025 Barcelona Perfumery Awards. The award was presented...
Flexibles

Uflex gives a striking functional makeover to UK’s Veetee rice packaging

Veetee, one of the largest rice suppliers in the United Kingdom had been facing four obstacles that were stymying its overall brand value (a)...

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