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Packaging Design & Branding

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...

Design for sustainability – understanding compostable plastic packaging

Environmental concerns surrounding unrecycled plastic waste have prompted a rise in alternative ‘sustainable’ solutions which look and feel like traditional plastic but can be...

Must Read

Spicy packaging wins the design competition PIDA

The BillerudKorsnäs prestigious design competition PIDA has been completed. The overall winner is the French entry RESPICE made by the three design students Romane...

Uflex transforms packaging for Rasna fruit powder concentrate

  One of India’s largest manufacturers and exporters of beverages – Rasna International wanted an absolutely alluring packaging for its fruit powder concentrate. With this...

Tata Elxsi wins iF Design Award 2017 for design excellence

Tata Elxsi, a global design company that blends technology, creativity, and engineering, has won this year’s iF Design Awards, a world-renowned prize for design...

Design for sustainability – understanding compostable plastic packaging

Environmental concerns surrounding unrecycled plastic waste have prompted a rise in alternative ‘sustainable’ solutions which look and feel like traditional plastic but can be...

Schuler partners with Japan’s TMC for aluminum drink bottles

Schuler has partnered up with Japanese specialists in Drawing and Wall Ironing (DWI) Bottle Cans, TMC. TMC is a market leader in machinery for...