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Packaging Design & Branding

Pentawards 2023 winners announced

NewsDesk -
The winners of this year’s prestigious Pentawards were revealed during a live Gala Ceremony at Magazine London on Friday, November 10. Top winning agencies...

Lucozade’s packaging redesign boosts purchase intent by increasing bottle sleeve transparency

NewsDesk -
Lucozade is introducing a fresh packaging design for its Orange and Original drink varieties. The new packaging features increased transparency in the sleeve, providing...

Yash Pakka rebrands as Pakka

NewsDesk -
Yash Pakka, a leading manufacturer of sustainable packaging solutions, has undergone a rebranding initiative and will now be known as Pakka. This change, effective...

‘Naked’ airless packaging for NUORI’s The One

NewsDesk -
Danish skincare brand NUORI has combined eight hero skincare ingredients in a single formula for its new launch, The One. Simple, yet highly functional,...

Parle Agro revamps Appy Fizz

NewsDesk -
Appy Fizz from Parle Agro has entered a new era with a fresh, re-imagined, bolder avatar taking its brand identity to newer heights. Appy Fizz’s...

Persil adds new QR codes on packs to improve accessibility

NewsDesk -
Persil’s capsules in plastic-free packaging and its Ultimate Liquids range will now feature a new enhanced Accessible QR (AQR) code on their packaging. The aim...

Huhtamaki delivers home compostable paper-based coffee capsules for Nespresso

NewsDesk -
Huhtamaki started an exclusive partnership with one of the largest coffee brands, Nespresso, in early 2021 to innovate a sustainable home-compostable paper-based coffee capsule....

Lakanto brings Monkfruit-based sweetener to India

NewsDesk -
Lakanto, a leading global brand from Saraya Japan has brought the benefits of Monkfruit-based sweetener to Indian consumers. Lakanto comes from the house of...
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Industry News

Augmented reality brings Dia de Los Muertos to life

Cerveza Victoria has launched a marketing campaign featuring a new augmented reality activation designed to generate social media engagement and to celebrate Dia de...
Industry News

Diageo to launch Johnnie Walker in paper bottle in early 2021

Diageo, makers of Johnnie Walker, Smirnoff and Guinness, has announced that it has created the world’s first ever 100% plastic free paper-based spirits bottle,...
Industry News

Elephant Design adds premium code to Tata Sampann’s new launch

Indians routinely consume dry fruits as part of winter nourishment as well in desserts, biryanis, and other dishes. It is also served as an...
Brand Security

ASPA organizes 2nd workshop on brand protection awareness in Hyderabad

The Authentication Solution Providers’ Association (ASPA) is the world’s first and only self-regulated non-profit organization that represents the entire authentication solutions industry globally. ASPA...
Industry News

Spicy packaging wins the design competition PIDA

The BillerudKorsnäs prestigious design competition PIDA has been completed. The overall winner is the French entry RESPICE made by the three design students Romane...

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