Adway Print Concept has moved to bigger premises as it executes long-held ambitions to expand capacity and move into new markets. The investment in a Bobst Visionfold 110 A2 folder-gluer is central to accelerating operation at North India’s leading packaging manufacturer.

Previously based in Delhi, Adway Print Concept has moved its entire production to Noida, in Uttar Pradesh where their spacious 35,500 sq.ft manufacturing facility is constructed on a sprawling piece of land. “Our original facility in Delhi was rented and didn’t have any spare capacity, but now in Noida, we finally have sufficient land,” said director Anuj Kumar Jain. “We bought the land here in January last year and production started in June. The pandemic delayed production for a while but has resumed since then.”

Lower electricity costs, less minimum wages and more sustainable operation are among the benefits of the move to Noida. “Now, we can execute our expansion plans, which had to be put on hold due to space constraints. We will be adding more printing and finishing machines, and are also looking to diversify into new segments, such as blister packs, labels and rigid boxes.”

The Bobst Visionfold 110 A2 folder-gluer was added to production capabilities in October 2020 after the move, immediately doubling production from 40,000 to 80,000 boxes per hour, according to director Pradeep Kumar Jain. He said, “This machine, which comes with a built-in corrugation kit, has helped us increase the conversion speed and shift production from manual/semi-automatic to fully automatic. Before that, we were doing the jobs either on our Indian-made folder-gluers or manually. With the Bobst folding and gluing machine, we can manufacture boxes of up to 1100 mm straight line, lock bottom and corrugated boxes.”

With a team of 150 people, Adway Print Concept runs a 24 x 7 operation converting over 250 tonnes of board each day. The investment in the new facility and equipment has seen a significant increase in production, which is reflected in sales growth from Rs 2–2.5 crore to Rs 3–3.5 crore per month. “We are working towards achieving a target of Rs 100crore annual turnover by the end of next three years by adding new equipment and diversifying into new segments of packaging,” Jain concluded.