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Packaging Design & BrandingThree factors to consider when choosing honey packaging

Three factors to consider when choosing honey packaging

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Three factors to consider when choosing honey packaging

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Honey is known to be a healthy alternative to sugar, due to its abundant nutrients, which are proven to boost the immune system. For this reason, honey sales have increased worldwide during the Covid-19 pandemic. As honey manufacturers increase and improve their extraction process, choosing the right packaging and closure has become a key decision. There are three main factors of choosing a closure for a honey product.

Promote quality and freshness

Honey closures need to be composed of food compliant materials, like PET, or PP/PE in order to reduce any chance of contamination. Although honey has a long shelf life, the product can still become crystallized or oxidized over time. To help avoid this, it is key that the closure is air tight. Pairing a tightly sealed closure with Aptar’s SimpliSqueeze, could further promote product freshness, by limiting the amount of air and moisture that get inside the bottle.

Enhance consumer convenience and satisfaction

Consumers are always looking for convenient and clean packaging. Many of Aptar’s products feature an easy-open closure, spill-resistant valve, large finger recess, and robust hinge – all features which can help honey manufacturers enhance their consumer’s experience. A good closure should also act as a wide base for inverted packaging, which can allow consumers to store the package in a way that is more easily accessible, and promotes less food waste.

Stand out on store shelves

Beyond product freshness and consumer satisfaction, a package also needs to match a brand’s identity and catch the attention of consumers. The features of Aptar’s closures, such as Royal’s bi-injection capability, Dolce’s unique shape, and Tab Top’s ergonomic design all help to bring differentiation to store shelves.

NewsDesk
NewsDesk
The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

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