Continuing with its string of wins, Uflex has been recognized for innovative packaging in the category of Excellence in Packaging – Beverages (Large Enterprises) for Asepto Spark ‘Fresca’ at The Economic Times Polymers Awards 2019 held on 12 February 2019 in Mumbai.
The company has won the award for Fresca packaging, the first holographic pack of the era. On receiving the award, Ashwani Kumar Sharma, president and CEO at Uflex, said, “The idea of our packaging innovation was to enhance the shelf appeal which was deprived in the printed cluster. Asepto Spark and Premium range filled that void and created a new horizon of packaging for brands to look forward to.”
Uflex always inspired its customers to re-imagine the packaging experience with Asepto’s Spark and Premium range. “We are committed to creating innovative products and solutions for our customers around the globe, as our packaging innovation offers endless possibilities. This award certainly reinforces our belief that the unique and novel holographic packaging, we created, will change the outlook of aseptic liquid packaging market,” Sharma added.
Among many, Asepto offers various holographic patterns to foils stamping and multi-lens approach. Its strength lies in the backward integration strategy that the company has adopted to propel the innovative packaging venture. The company possesses in-house capability of offering packaging solutions for premium-category products. Sharma further added, “We can customize designs for customers as per their standard specifications.”
Expressing gratitude on this recognition, Ashok Chaturvedi, chairman and managing director, Uflex said, “Uflex’s foundation has been on innovation and earning this award reflects the acceptance of our packaging innovation in the aseptic liquid packaging business. It’s an element of pride for all members of the Uflex family who are associated with this. Until last year, the packaging industry lacked aesthetic rejuvenation for packaging solutions, but with the revolutionary value-added features of Asepto, we are changing the face of the industry. Uflex firmly believes that in the next decade, packaging will transform the way the point of sale zones are being looked at in the India beverage industry.”
Fresca, India’s leading beverage company, which has been associated with Uflex for its aseptic packaging needs, decided to also add holographic features to its products, thereby giving its new variant a distinct identity and creating a niche space on the shelves.
