Ubisoft, one of the world’s leading creators of video games, has joined the Ghent Workgroup (GWG) as an industry member. Ubisoft was among the first companies to adopt the GWG Output Suite for its print production workflows. This year, the company is participating directly in the group’s standardization and quality-control initiatives.
“Having Ubisoft join is great news,” said David van Driessche, chief evangelist at callas software and executive director of the Ghent Workgroup. “Our membership spans software and hardware vendors, industry associations, and educational institutions. The Industry Member category gives brands, publishers, creative agencies, and print buyers a direct voice in shaping practical, real-world standards. Ubisoft’s experience and perspective are invaluable.”
“Reliable workflows are essential for us, especially regarding our packaging and marketing materials that are created for our games,” said Axel Robert, senior manager, Prepress & Quality at Ubisoft. “Membership in the Ghent Workgroup ensures our company stays aligned with current and future industry specifications for print production. This proactive approach enables us to implement proven best practices, anticipate technical evolution, and maintain the highest quality standards for its packaging and marketing materials worldwide.”
The Ghent Workgroup is an international assembly of print and publishing professionals dedicated to developing practical, vendor-neutral specifications that improve workflows across the industry. “We’re extremely grateful to our industry members, who contribute their time and expertise,” said David L. Zwang, chair of the Ghent Workgroup. “Standards only succeed when they reflect real-world needs. Members like Ubisoft help ensure our work stays grounded and genuinely useful.”
