Toppan Digital, a Toppan Group company and wholly owned subsidiary of Toppan Holdings, will participate in London Packaging Week 2025, which will be held in London, UK, on 15 and 16 October 2015.
Toppan Digital offers the latest IoT solutions to the European luxury sector and has a robust track record of utilizing secure NFC tags (authenticity verification/opening detection) and ID authentication platforms. Participating for the first time in London Packaging Week, one of Europe’s leading events for luxury packaging, Toppan Digital will provide demonstrations to showcase solutions that address a range of challenges, in particular those faced by the high-end beverage, fragrance, and beauty sectors, such as imitation goods, gray market diversion, and a lack of visibility in supply chains.
Gregoire Fremiot, CEO of Toppan Group company Selinko, will take to the Luxury Stage with a panel of industry experts to discuss fusing digital innovation with the unique heritage of luxury brands.
Background and objectives
High-end products such as luxury wines and spirits enjoy enduring value, but their premium status means they have increasingly become the target of imitation goods and gray market diversion in recent years. This has given rise to a pressing need for traceability that enables accurate monitoring of individual products across global supply chains and frameworks that facilitate product management at the individual item level. With consumers’ purchasing patterns diversifying, brands are also looking for ways to promptly roll out personalized experiences that are tailored to each customer.
Toppan Digital’s ID authentication solutions address these industry-wide challenges by integrating NFC tags into every product, giving each individual item a unique identifier. This enables traceability from manufacturing to consumption and ensures distribution through legitimate channels. Consumers also have the reassurance of being able to confirm product authenticity themselves, and unique customer experiences can be provided with exclusive content.
Main solutions on show
The Toppan Group’s cloud-based ID authentication platform facilitates proof of authenticity, traceability management, and consumer engagement. NFC tags integrated into products are assigned unique digital identifiers to ensure traceability from manufacturing through sales. Linking the individual NFC tags to the QR codes or UHF codes of cartons and pallets also helps to streamline logistics management through bulk scanning of entire batches. This makes it easy to visualize the entire supply chain, detect gray market diversion, and dramatically enhance operational efficiency. In addition, consumers can verify the authenticity of products by simply scanning them with a smartphone, and new brand touchpoints can be generated by providing exclusive content.
With this tag, the Toppan Group has harnessed its NFC technologies to deliver a solution for detecting when a package has been opened. The tag can be integrated into the product itself without compromising package design, and the brittle structure of part of the NFC tag’s circuit ensures that it breaks if the product is removed from the package or container, preventing fraudulent reuse of the tag. The mechanism for informing consumers that opening has been detected can also be used to enable unique brand experiences, delivering different content before and after opening.
