As the packaging industry continues to evolve amid global shifts and sustainability goals, the Shanghai World of Packaging (swop) is emerging as a key destination for companies looking to stay ahead. Scheduled from 25–27 November 2025, at the Shanghai New International Expo Center, swop 2025 is already generating strong momentum, with exhibitor registrations exceeding previous editions.
Exhibitor recruitment for swop 2025 is off to a record-breaking start. Both long-time participants and new companies are securing space, underscoring the event’s relevance. Confirmed exhibitors include major names such as Haitian, Jwell, Terry, Echo, Tom, Smart Wasp, and Multivac, among many others. In total, the exhibition will span over 70,000 square meters and feature around 950 companies from across the global packaging value chain.
This year’s edition introduces new tools for industry engagement, including a B2B Trade Acceleration Platform and a Technical Solutions Center, designed to facilitate targeted buyer-supplier connections. These initiatives are supported by extensive digital outreach, including over 14 million social media impressions and access to a trade visitor base of over 2 million.
Focus on innovation, sustainability, and digital transformation
swop 2025 will place a strong emphasis on artificial intelligence, smart automation, digital packaging solutions, and sustainable design. A key highlight is the Packaging Innovation Stage, a dedicated area for showcasing the latest advances in intelligent production lines and AI-driven solutions. Exhibitors at this stage will benefit from enhanced visibility, marketing support, and premium amenities.
Strengthening global ties through International Pavilion
With backing from the interpack alliance, the International Pavilion at swop 2025 is poised to serve as a vital hub for overseas companies aiming to expand in China. International exhibitors such as KOCH Pac-Systeme, United Caps, Multivac, ESSEVA (AstroNova), and FROMM have already confirmed their participation.
Face-to-face engagement continues to be a critical component of business in China. “If you’re not doing business locally, you can’t do business here at all,” said Thomas Dohse, Director of interpack. He emphasized that swop has become a “must-attend” event in the Chinese processing and packaging market.
Looking ahead
swop 2025 is expected to play a pivotal role in helping companies transition from traditional manufacturing to intelligent, sustainable production. With international collaboration, cutting-edge technologies, and a strong industry turnout, the event is shaping up to be a landmark moment for packaging professionals worldwide.
Stand reservations are now open. Companies looking to engage with new markets, explore the latest in packaging innovation, and strengthen industry networks are encouraged to confirm their participation early.
