Siegwerk, one of the leading global suppliers of printing inks for packaging applications and labels headquartered in Germany, on 28 August 2020 announced the launch of its customer portal – an online ordering platform, for its customers in India aimed at providing a complete contactless order management facility starting from placing orders to making payments online. The unique customer portal will be available 24/7, 365 days to ensure a seamless order management service to customers. This was announced at a virtual launch event attended by over 100 key Siegwerk customers.
It is a one-of-its-kind initiative by Siegwerk India towards bringing world-class e-commerce experience to its customers in the wake of the pandemic COVID-19 which has brought new normal conditions across the fields and industries including printing inks. Taking advantage of the successful model implemented in Germany and China, Siegwerk’s Indian customer portal is poised to deliver an incredible user interface and greater customer experience. It is slated to reduce the dependency of herculean manual procedures and a lot of paperwork while ensuring visibility for the customers to efficiently manage their supply chain.
Ashish Pradhan, president, Siegwerk India and Greater China said, “The Siegwerk customer portal is a crucial part of Siegwerk’s digital strategy. We, at Siegwerk, have not only adopted digitalization as a core element of our strategy but also taken steps to digitize our customer strategy. Digitizing our customer strategy is to bring our customer into our day to day digital operations, digitizing the order processing interface which will lead to ease of operation, enhancement of transaction speed and real time data on the status of orders. The customer portal is a step in this direction. Siegwerk is the first ink company in India to take this big step towards customer delight. Siegwerk prides itself on its customer orientation and support and this customer Portal is big step in taking this customer-centric approach to the next level.
Ashesh Mukherjee, vice president and business unit head, sheetfed business India shared the key functionalities of the customer portal, and its relevance and power, particularly in current context, to drive convenience and efficiency in supply chain.
Sanjay Singh, divisional CEO, ITC PSPD graced the event as chief guest and SN Venkataraman, divisional head marketing , ITC PSPD was the special guest. They shared their thoughts on the power of digitization in the current context.
Compatible to use on all devices including mobiles, tablets, laptops and desktops, the customer portal offers a real time order tracking facility and provides an end-to-end order management to view order status, order history, check expected delivery date while generating account reports for account receivables and ageing report etc. It sends automated system generated notifications to customers on order progress etc. A greater customer satisfaction is ensured through providing purchase insights by numbers, product/material type, color and series etc. It also provides document management option where customers can get safety and technical datasheets, statement of composition.
Siegwerk first launched a customer portal in Germany in 2018 and implemented it in China in 2019. A pilot was initiated in India from 15 July 2020. Looking at the growing popularity of this platform, Siegwerk has plans to further launch customer portals in Turkey, Netherlands, USA, France, and Malaysia in the year 2020 itself.
