Siegwerk, a global leader in packaging and printing inks and coatings, has appointed Supriya Srivastava as the business unit head for sheetfed in the India Region. In her new capacity, Srivastava will spearhead the sheetfed team in India and Bangladesh, driving the execution of both global and local business unit strategies.

Srivastava, a seasoned industry veteran with close to two decades of experience, has demonstrated remarkable success in executing business expansion strategies in the B2B space, specifically in packaging, food, and farm automation. Srivastava is a highly capable business leader with an excellent track record across multiple leading companies. Commencing her career at Tractors and Farm Equipment (Chennai) as the head of the product promotion department, Srivastava has accumulated a wealth of experience through various roles at Tilda, Avery Dennison, and, most recently, AptarGroup, where she served as the director of sales and marketing, beauty & closures, India.

In her new role at Siegwerk India, Srivastava will play a pivotal role in defining the long and mid to long-term strategy for the sheetfed business unit, managing a highly experienced team of professionals across functions including sales, technology and operations.

“Supriya is an excellent addition to our team as we accelerate our efforts towards sustainable, long-term growth. I am thrilled to welcome her to Siegwerk India. With her extensive experience, proven track record and her diverse and international exposure, I am confident that she will play a key role in driving the success of our sheetfed business unit,” said Ashish Pradhan, president, Siegwerk Asia.

Srivastava said, “I am absolutely energized to join this legacy brand whose innovative, safe and sustainable products are revolutionizing the global packaging ink market. I look forward to contribute my expertise to the dynamic team at Siegwerk, its loyal customer base, and to lead the sheetfed business unit to new shades of success.”