Marico’s Saffola Honey, one of India’s leading honey brands, introduced a packaging refresh for its Saffola Honey Active on the occasion of Sundarbans Day, 14 February 2024. Alongside this exciting pack refresh, the brand also unveiled an immersive CGI video as part of its campaign. This engaging video presentation visually showcased around the iconic Chhatrapati Shivaji Terminus in Mumbai, Maharashtra, India – a UNESCO World Heritage Site and historic railway terminus, adding a touch of grandeur to the unveiling.
Launched in 2020, Saffola Honey has long been a trusted name in Indian households, recognized for its commitment to purity. The new campaign aims to generate excitement and anticipation surrounding the new Saffola Honey Active pack, which embodies the brand’s promise of natural and unadulterated honey sourced from forests and pristine regions including Sundarbans. With the refreshed packaging, consumers can now experience the essence of the new pack in a visually appealing and attractive format.
Speaking about the new packaging refresh, Vaibhav Bhanchawat, chief operating officer, India & Foods Business, Marico, said, “We are excited to introduce the refreshed packaging for Saffola Honey Active, now presenting a captivating new look that reflects the purity and natural essence of our honey which includes honey from Sunderbans Forest. To celebrate this refresh, we have unveiled a CGI video that brings the packaging redesign to life, showcasing the journey of Saffola Honey Active from the Sundarbans to your table. It’s a delightful visual treat that complements the packaging refresh and reinforces our commitment to delivering an exceptional honey experience.”
Saffola Honey, made with Sundarbans Forest honey, stands out for its purity. As consumers witness the new packaging, they can be confident in experiencing the same great taste and quality. This campaign reflects Saffola’s ongoing commitment to delivering pure honey experience, straight from nature’s lap.
The newly redesigned packaging for Saffola Honey Active will be rolled out across various markets, including Hyderabad, Mumbai, Kolkata, Chennai, Delhi, and Bangalore. Additionally, it will be accessible through platforms like Amazon and other key eCommerce platforms.
