Tuesday, September 1, 2026
FlexiblesRossini responds to sustainability – highlights Ecograv system at...

Rossini responds to sustainability – highlights Ecograv system at Plastindia 2023

-

Rossini responds to sustainability – highlights Ecograv system at Plastindia 2023

-
Ecograv system
Ashvin Hebbar, sales director of Rossini India, at Plastindia 2023. Photo: The Packman

At Plastindia 2023, Rossini displayed sleeves that are 40-50% lighter than conventional ones. Introduced in November 2021, these sleeves use an extra polyurethane layer which is ultra-thin, low-density PU foam. “These sleeves are aimed at flexo converters who print larger repeats with wider widths. There is a lot of vibration and bounce in the machine. So to offset that, we came up with this high stability lighter sleeve,” said Ashvin Hebbar, sales director of Rossini India.

The company also displayed its standard products for gravure lamination, i.e. gravure sleeves, at the exhibition. However, the company’s main highlight at the exhibition was its Ecograv system. Hebbar said, “The Ecograv system is going to revolutionize rotogravure printing. The system was launched after 10 years of rigorous R&D at the K show in 2022.”

The Ecograv system replaces the copper and chrome cladding with a special polyurethane-based technopolymer that has passed all the tests of quality and machinability on industrial lines and can be engraved electromechanically. The system is now a key focus of Rossini “because that’s where we feel rotogravure can be made sustainable,” said Hebbar. The system not only responds to the need to replace the hexavalent chromium, shortly to be banned but also an alternative to a high pollutant production system that is also expensive to manage at various levels, not least that of the healthiness of the working environment and the disposal of toxic substances used in traditional processing. “So I think Ecograv is the right answer to make rotogravure printing become sustainable and environmentally friendly – not just in terms of the material used but also for the production process of the cylinder coating.”

Chromium trioxide ban

Chromium trioxide, which is also known as hexavalent chrome, is a major electrolyte for the chrome plating of gravure cylinders. As an electrolyte, it is toxic but as metallic chrome, it is not poisonous. These uses add a protective coating to metal parts and products and enhance the strength of the surface as well as wear and corrosion resistance. The treated surface does not contain chromium trioxide. Chrome plating and surface treatment are done in industrial settings, exposing workers to harmful chemicals that can cause cancer.

The European Chemicals Agency (ECHA) lists chromium trioxide in REACH Annex 14, and the default position is therefore that its use is prohibited unless authorization has been granted. Currently, gravure printing is covered by a so-called upstream authorization issued to the CTAC consortium. The European Commission granted authorization for five uses of chromium trioxide in December 2020, including functional chrome plating and surface treatment. The current authorizations expire in September 2024, but authorization holders can re-apply by submitting a review report to ECHA by March 2023.

New plant

“This year we are planning to have our own manufacturing unit In India for steel base which is required in sleeves. Currently, we only produce rubber coverings and rubber rollers in India while steel base is imported from outside. So the plan is to have an in-house manufacturing unit for the steel base. With the in-house plant, we will have complete control over the production of the steel base and the rubber, which is one aspect of the investment. The second aspect is to bring down the lead time for the steel base which is very high currently.”

Consolidation

Speaking about the industry, Hebbar said, “The flexible packaging industry is growing in double digits and India is going to see consolidations. I think it’s time for consolidation – and it’s already happening. And when you see big non-packaging multinationals investing in packaging and converting industries, and also buying out these companies, the indication is clear that the industry is moving in the right direction.”

Mahan Hazarika
Mahan Hazarika
Mahan Hazarika is the Editor of The Packman since 2017. Having spent more than a decade reporting on the printing and packaging industries, he brings a wealth of industry knowledge, perspective, and insight to his work. Outside the newsroom, Mahan is passionate about ZG music, travel, and films.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Yangi to showcase Cellera dry-forming platform at Pack Expo International 2026

Yangi, the Swedish developer of Cellera dry-forming technology for fiber-based packaging, is entering the U.S. market with its quick-serve...

Brilliant Polymers pushes the solvent-free advantage

For Brilliant Polymers, the case for solvent-free lamination is becoming increasingly straightforward: sustainability has to make commercial sense too....

Toppan pushes the case for smarter sustainable packaging

For Hiroshi Suzuki, managing executive officer and CTO, Toppan, the next phase of sustainable flexible packaging is not simply...

You made the pack. Where did it go?

Flexible packaging has delivered clear benefits to the food and consumer goods industries, from lower packaging and food costs...
- Advertisement -spot_img

Prashant Mehra: India’s flexible packaging opportunity lies in scale, specialty and sustainability

India’s flexible packaging industry is moving into a phase where scale, product differentiation and sustainability can no longer be...

ElitePlus Conference: Ranesh Bajaj on the changing print technology landscape

The growing number of printing technologies available for flexible packaging is making technology selection a more strategic decision for...

Must read

University of Queensland’s superworms could become mini plastic recycling plants

A species of worm with an appetite for polystyrene...

Gallus products to be carbon neutral by end of 2022

On 13 July 2022, Gallus announced a landmark pledge...

You might also likeRELATED
Recommended to you