EPL (formerly known as Essel Propack), world’s largest specialty packaging company, has partnered with Colgate-Palmolive India, one of the largest oral care brands, to produce recyclable Platina toothpaste tubes in India. This first set of recyclable tubes is the starting point for converting to 100% recyclable tubes for Colgate-Palmolive.

EPL has innovated the first-of-its-kind recyclable Platina tubes for Colgate-Palmolive, keeping in mind superior functionality and no-compromise on key product attributes and efficacies. This innovation was enabled via EPL’s Association of Plastic Recyclers, USA(APR) approved 100% recyclable and fully recyclable Platina tubes to pack Colgate Active Salt and Colgate Vedshakti, with other brands in the portfolio to follow.

Deepak Ganjoo, president AMESA, EPL, said, “We are proud partners to Colgate-Palmolive India for many decades and the relationship has enabled us to create path-breaking firsts which are visible via such first-ever conversions to recyclable tubes. Going ahead, we believe, sustainability is the cornerstone of packaging innovation and EPL is leading the pack globally on sustainable packaging. In line with brand requirements and our vision towards a net zero impact on our environment, we are committed to partnering with all the brands to offer innovative sustainable tube packaging solutions.”

EPL’s Platina, an eco-friendly laminated tube, is designed to deliver source reduction and recyclability without the loss of any barrier properties. This allows for sustained product stability and durable shelf life of the packed content. Platina tube is especially suited for oral, and beauty and cosmetics products. Platina tubes and caps are certified as 100% recyclable by The Association of Plastic Recyclers (APR) and RecyClass European certification for Code 2 (recycling), making it the first specialty packaging tubes and caps to be recognized as 100% recyclable, globally.