At PackPlus 2018, Konica Minolta came up with a unique way of engaging with its customers by marketing customers’ print samples. The aim was to help its customers directly interact with end print buyers.
“At this event, we are not displaying any Konica Minolta equipment. Instead, we are promoting our customer’s print samples produced on MGI Jetvarnish 3D and AccurioLabel 190. We are promoting the print samples of our two customers – Okhla-based Printology Xperts, which installed an MGI Jetvarnish 3D recently; and Noida-based Hora Arts which installed India’s first AccurioLabel 190 in June 2018,” said Vijay Kamat, national product manager, industrial print, Konica Minolta.
Along with the samples, team members from Printology Xperts and Hora Arts were also present at the Konica Minolta stand.
Kamat added, “Basically along with selling machines, what we have understood is that to grow, it is important not only to sell the machine but also work along with your customers and help them build a business develoment programme for better ROI. So we are working as a partner with our customers. After we install the machine, we train their people and help them expand their business in all possible ways.”
A full-color label printing solution, the AccurioLabel 190 delivers outstanding high-quality images with easy operability, making it a perfect fit for businesses looking to expand their range of market-focused printing solutions or enhance the performance of their existing analog machines. Developed and manufactured in cooperation with Danish company Grafisk Maskinfabrik (GM), the AccurioLabel 190 achieves superlative image quality and productivity through a high-precision printing resolution of 1200 dpi. On the other hand, MGI is already a very successful model for Konica Minolta.
— Pranay Mathur