NBi FlexPack, US-based manufacturer of custom flexible packaging, has adopted a revolutionary technology that utilizes electron beam (eBeam) coatings to create cast and cure graphics on digital printing packages. Cast and cure is a process that imprints a custom watermark or holographic effect on flexible packaging finishes like security marks on ID cards.

“NBi FlexPack is one of the few companies in the world that has a custom made 30” eBeam cast and cure unit,” said Jeff Leto, vice president of sales, NBi FlexPack. “This technology gives us the power to offer brand owners a competitive advantage over their competition to give their packaging star power to attract consumers with its distinct embellishment, as well as the latest advancement in brand protection.”

By leveraging eBeam technology, NBi FlexPack’s cast and cure solution creates striking visual effects through light reflection. The result is a highly distinctive appearance that immediately draws consumer attention on store shelves.

In addition to its visual impact, the technology provides a powerful layer of brand protection. The embedded holographic or watermark elements are extremely difficult for counterfeiters to replicate, helping brands safeguard their products and maintain consumer trust.