Metsä Board, part of Metsä Group, will open a new packaging design studio in Milan in summer 2026.
“Located in one of Europe’s leading design capitals, the Milan studio gives us a perfect setting to work even more closely with our customers. The studio makes it easy to connect, test ideas and move towards solutions that keep pace with the fast-evolving packaging landscape,“ said Erja Hyrsky, SVP, commercial operations.
Equipped with modern tools and advanced AI-supported design and simulation technologies, the studio will enhance the way workshops, design sprints, and co-creation sessions are carried out more effectively, especially in projects where sustainability targets, performance requirements, or regulatory changes drive the need for new solutions.
“With the new studio in Milan, we are creating a space where innovation, design, and technical excellence meet,” said Ilkka Harju, director, packaging design services. “This enables us to work side by side with customers and partners on solutions that move efficiently from idea to implementation.”
The Milan studio complements Metsä Board’s existing excellence center in Äänekoski, Finland, which focuses on material research, packaging performance testing, and holistic packaging development, as well as the company’s packaging design studio in Norwalk, US, which supports customers in North America.
