Thursday, October 9, 2025
Brand SecurityIPAMA and ASPA host seminar on integrating phygital strategies...

IPAMA and ASPA host seminar on integrating phygital strategies to combat counterfeits

-

IPAMA and ASPA host seminar on integrating phygital strategies to combat counterfeits

-
Panelists at the seminar navigated through a labyrinth of ideas, insights and perspectives in the dynamic landscape of anti-counterfeiting. Photo: The Packman

IPAMA (Indian Printing Packaging & Allied Machinery Manufacturing Association), in partnership with ASPA, hosted a seminar during the second day of the IntraPac India 2024 exhibition, aiming to address the challenge of counterfeiting through innovative solutions. The highlight of the seminar was a panel discussion shedding light on authentication, traceability, and secure sustainable packaging, where industry stakeholders delved into combating counterfeit solutions.

The panel discussion saw the presence of esteemed guests including Manoj Kochar, president of ASPA; Ajai Srivastava, former director of SPMCIL; Honey Bhardwaj, deputy general manager of Dhanuka Agritech; and Pratibha Malakar, AVP at Chemanaylst, each contributing valuable perspectives and insights to the discourse.

Kochar highlighted various facets during the panel discussion related to combating counterfeiting and the implication of authentication. He emphasized the paramount importance of the phygital approach. With a fusion of physical and digital elements, the phygital approach emerges as a formidable solution to the escalating challenges posed by counterfeiting. He also elaborated on how this integrated strategy, combining tangible features with digital technologies, enhances product security and authenticity.

“The phygital approach emerges as a potent weapon against counterfeiting. Embracing this approach provides multifaceted protection, ensuring products remain safeguarded against illicit replication. The effective role of secure and sustainable packaging must be emphasized, along with the imperative to raise awareness among all stakeholders to strengthen brand integrity. Programs similar to ‘Jago Grahak Jago’ are needed to enhance consumer vigilance and awareness regarding the threat of counterfeit products, effectively educating the masses,” said Kochar.

The discussion underscored the significance of incorporating advanced technologies such as nano engraving, RFID, hologram, QR codes, and blockchain into packaging design. These technologies not only enable real-time tracking and authentication but also empower consumers to verify product authenticity effortlessly.

Srivastava, who is an honorary member of ASPA, underscored the importance of public awareness in combating counterfeiting, drawing parallels to the zero-tolerance policy for counterfeit currency. He also spoke about how the security printing and Minting Corporation of India (SPMCIL) and Bhartiya Reserve Bank Note Mudran (BRBNMPL) units employ complete traceability right from the production floor to the release of the banknotes into the system after a 100% inspection system.

Bhardwaj also added the importance of upgrading the aim for the future and shed light on making the technology more difficult, so that it cannot be cracked by the counterfeiters.

IntraPac India 2024’s conference served as a pivotal platform for industry leaders to exchange insights and strategies in the ongoing battle against counterfeiting. Kochar’s advocacy for the phygital approach resonated strongly with attendees, reaffirming its status as a transformative solution in the fight against counterfeit products. The discussions delved into the challenges posed by counterfeiting, notably the hurdle of achieving 100% inspection. However, with concerted efforts and innovative approaches like phygital solutions, the collective aim is to mitigate these challenges and safeguard consumer interests effectively.

Manash Das
Manash Das
Manash Das is associate editor at The Packman. He has been contributing editorially to The Packman since 2016.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Kisuma Chemicals to showcase magnesium-based additives for recycled plastics at K 2025

At K 2025, Kisuma Chemicals will showcase its latest range of magnesium-based additives and synergistic additive blends designed to...

IMCD to highlight future-focused and sustainable solutions at K 2025

IMCD Group, a global distributor and formulator of speciality chemicals and ingredients, has participated in K 2025 in Hall...

Palsgaard showcases innovative solutions at K 2025

Palsgaard, a plant-based emulsifier and polymer additives company, will present its latest innovations in safe and responsible chemistry at...

Sabic unveils advanced material solutions at K 2025

Sabic, a global leader in the chemical industry, showcased its theme ‘Connecting Everyday Life’ at K 2025 by unveiling...
- Advertisement -spot_img

OQ expands water security portfolio with new PP pipe grade at K 2025

OQ, Oman’s global integrated energy group, today announced the launch of its latest polymer innovation, Luban RP6207B, a polypropylene...

Allstein hosts exclusive world premiere before K-Show

One day before the K-Show in Düsseldorf opened its doors, industry leaders and packaging print professionals gathered at Allstein’s...

Must read

Rahul Print O Pack achieves significant impression on Heidelberg CS 92

Rahul Print O Pack, which installed a Heidelberg CS...

Cosmo Films products wins SIES SOP & IFCA Star Awards

Cosmo Films, a global leader in films for packaging,...

You might also likeRELATED
Recommended to you