Avery Dennison, a global leader in materials science and digital identification solutions, has launched AD IdentiFresh inlay series, advancing the use of RFID technology in fresh food categories including bakery, meat, deli and produce. The proprietary set of inlays is part of Avery Dennison’s Optica food solutions.

The AD IdentiFresh series leverages Impinj’s M800 series endpoint integrated circuits (ICs) and, when combined with the latest Gen2X enhancement, further improves readability and speed. The compact inlay form factor is designed to fit easily within existing label formats, enabling seamless integration with current workflows and labeling equipment, minimizing operational disruption. The AD IdentiFresh inlay series enables both in-store and supplier tagging of fresh food items, offering flexibility and high-volume scalability.

Mathieu De Backer, VP, intelligent labels innovation at Avery Dennison, said, “This breakthrough innovation that combines deep material science expertise with optimized RF inlay design unlocks significant value within the food retail industry, enabling reliable use of RFID technology to digitize and automate fresh management from production to point of sale. Through continued collaboration with partners like Impinj, we’re bringing to bear leading-edge solutions that empower clients operating within a challenging food retail environment.”

George Dyche, VP of endpoint IC product at Impinj, said, “Everyone wins when food is sold before expiring on store shelves. Impinj remains committed to improving RFID performance and accelerating RFID adoption, and we are proud that Avery Dennison selected M800 series ICs to deliver this industry-leading solution. The Gen2X enhancement recently announced will offer even further improvements in read performance to help retailers manage their inventory with greater accuracy and speed to save labor costs and reduce waste.”