Saturday, October 11, 2025
Active and Intelligent Packaginginterpack 2023 – Greiner launches Elvis-themed ‘on pack’ connected...

interpack 2023 – Greiner launches Elvis-themed ‘on pack’ connected experience

-

interpack 2023 – Greiner launches Elvis-themed ‘on pack’ connected experience

-
Greiner launches Elvis-themed

At interpack 2023, AIPIA member Greiner Packaging marked its 40th year serving the packaging sector by showcasing the benefits of its self-separating K3 packaging via a web app-based, connected experience.

As part of its 40-year celebration at the cutting edge of innovation, sustainable plastic packaging experts, Greiner Packaging has partnered with creative technology studio Appetite Creative, to create a fun and interactive connected experience to celebrate the next iteration of its industry-leading sustainable K3 packaging.

Accessed via a QR code, the bespoke experience taps into the motto of the K3 anniversary campaign ‘often imitated, never equaled.’ And who better to embody it than Elvis Presley himself?

The entertaining Elvis-themed connected experience includes a recycle ball game where users jump a ball to separate the cardboard wrapper from as many plastic containers as possible to gain a top leaderboard score. Showcasing the environmental benefits of this new iteration of the self-separating packaging, the experience highlights the user-friendly easy-to-recycle experience offered by K3, with sharable Elvis AR filters and a quiz to test users’ knowledge about the packaging.

The app was launched at the interpack trade show in Düsseldorf at the beginning of May. Three prizes were available daily at the show for the top three players who collected as many points as possible and climbed to the top of the leaderboard. The winners were announced at the end of every day, with prizes including an Air Up drinking bottle, Chipolo Bluetooth Tracker, and Premium Kavodrink bottle.

“We have been working for over four decades to keep improving cardboard-plastic combinations, making them even more user-friendly and, crucially, even more environmentally friendly. We were thrilled to celebrate this milestone while showcasing the latest K3 iteration – the self-separating K3 r100 – at interpack, through an entertaining, interactive and educational connected experience available for every delegate to enjoy,” said Jörg Sabo, global director marketing and innovation at Greiner Packaging.

“This connected experience combines interactive shareable content with the clear message that as the inventors of K3, the team at Greiner Packaging know packaging inside out. Bringing the benefits of this sustainable and practical packaging to life, we hope everyone has fun with the connected experience,” said Jenny Stanley, managing director at Appetite Creative.

The web app tracks real-time interaction, such as average engagement time, age, location, number of visitors, return visitors and social media shares, including GDPR-compliant personal data to enable the brand to optimize its marketing and better understand consumers.

NewsDesk
NewsDesk
The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Pentawards 2025 winners revealed

Pentawards, the world’s most prestigious competition dedicated exclusively to packaging design, has unveiled the winners of its annual global...

Kisuma Chemicals to showcase magnesium-based additives for recycled plastics at K 2025

At K 2025, Kisuma Chemicals will showcase its latest range of magnesium-based additives and synergistic additive blends designed to...

IMCD to highlight future-focused and sustainable solutions at K 2025

IMCD Group, a global distributor and formulator of speciality chemicals and ingredients, has participated in K 2025 in Hall...

Palsgaard showcases innovative solutions at K 2025

Palsgaard, a plant-based emulsifier and polymer additives company, will present its latest innovations in safe and responsible chemistry at...
- Advertisement -spot_img

Sabic unveils advanced material solutions at K 2025

Sabic, a global leader in the chemical industry, showcased its theme ‘Connecting Everyday Life’ at K 2025 by unveiling...

OQ expands water security portfolio with new PP pipe grade at K 2025

OQ, Oman’s global integrated energy group, today announced the launch of its latest polymer innovation, Luban RP6207B, a polypropylene...

Must read

Mondi and Dobis introduce lighter paper bags with recycled fibres

Mondi, a global leader in sustainable packaging and paper,...

New patent for PulPac and Dry Molded Fiber

The European Patent Office has decided to grant yet...

You might also likeRELATED
Recommended to you