During the Pamex 2024 exhibition in Mumbai, Technova presented its products under the theme ‘Technova Imaging Ecosystem – Dependable. Sustainable and Profitable.’ Aligned with this theme, Technova’s focus at Pamex revolved around three major solutions. Firstly, it highlighted its digital solutions, including Konica Minolta digital production presses, Duplo’s post-production and embellishment devices, as well as Jingwei’s digital cutting tables. Finally, it emphasized its commitment to the packaging segment, which represents its primary focus. This included a comprehensive suite of packaging solutions tailored to meet industry demands.
“At the event, we are emphasizing the reliability and eco-friendliness of our solutions, highlighting their quality and durability. Our focus remains steadfast on green practices and continued growth within the industry,” said Deepak Chawla, senior GM, marketing and corporate communication, Technova. “All our new product developments and additions are oriented towards environmental friendliness, ensuring minimal impact on the environment while also being profitable for users. We prioritize sustainability alongside profitability in all our endeavors.”
Within packaging solutions, Technova showcased the HP Indigo 6K through live demonstrations streamed from its TOUCH demo center in Turbhe, Navi Mumbai, providing attendees with an immersive experience at its stand at Pamex. Additionally, the company highlighted a diverse range of solutions within the packaging segment, including its longstanding expertise in flexo plates, encompassing flexography plates, letterpress plates, and various washable and waterless plates from Asahi and Toray.
Expanding its offerings, Technova now provides UV flexo inks from Sakata, along with flexo imaging devices and software from Esko, augmenting its comprehensive suite of solutions in the packaging domain. “This holistic approach ensures that we deliver integrated solutions tailored to the evolving needs of the industry,” Chawla said.
In its green solutions portfolio, Technova presented two flagship digital plates – the Kratos TZP, a thermal process-less plate, and the VioGreen Plus, a chemistry-free violet plate primarily utilized in newspapers. Complementing these plates, the company offers a comprehensive range of green chemicals including fountain solutions, washes, and cleaners, all designed to minimize environmental impact.
Digital packaging reshapes marketing strategies
Chawla emphasized the transformative influence of digital technology on the packaging industry. He said, “Digital solutions are rapidly transforming the printing and packaging landscape. Similar to other sectors, the packaging industry is experiencing significant advancements propelled by digital innovation. The strengths and benefits offered by digital technology extend seamlessly to the packaging segment. This includes faster turnaround times, enhanced customization capabilities, the integration of special effects, and the feasibility of short print runs. These features not only streamline operations but also empower printers to deliver vibrant, diverse and cost-effective packaging solutions to their clientele.
“By leveraging digital technology, brands can engage with their audience on a more intimate level, fostering deeper connections and bolstering brand loyalty. This transformation underscores the transformative power of digital packaging in modern marketing practices.”