In a bid to expand its distribution network in India for the digital printing business, HP has announced a strategic association with TechNova Imaging Systems – the largest offset plate manufacturer in India catering to the print and packaging industry for over 50 years. Committed to helping businesses increase the speed, efficiency, and cost-effectiveness of digital print solutions, this association aims to advance HP’s market leadership in India’s digital printing business.
According to HP, its innovative products and TechNova’s market reach and deep customer trust will help drive digital transformation in the imaging and printing space. TechNova is partnering with HP to introduce HP’s highly digitalized and automated Indigo printing presses and solutions in the monocarton and label segment. This association will also improve TechNova’s product offering and enable the exploration of more high-value applications and benefits of digital printing.
Redington will continue to be HP’s partner covering the commercial and photo segments even after this expansion. HP says that the partnership with TechNova is aimed at increasing market segments by harnessing its strong synergies with Technova.
TechNova is one of the world’s largest suppliers of print solutions with several breakthrough technologies and innovative products that have transformed print processes and created new markets. Founded as an offset plate manufacturer, TechNova is now a recognized name in prepress, pressroom chemicals and as a manufacturer of laser and inkjet digital print media.
Announcing the association, A Appadurai, country manager – Indigo and Inkjet Business Solutions, HP India, said, “We are extremely excited to associate with TechNova for HP’s Indigo range of printing solutions for the folding carton and labels segment. TechNova’s reach, relationship, local infrastructure, workflow knowledge and deep understanding of the Indian printing and packaging industry will help customers make a seamless transition to digital printing.”
CG Ramakrishnan, executive director and CEO of TechNova, said, “TechNova’s mission has been to provide a Total Imaging Ecosystem with best-in-class products to enhance the competitiveness of Indian printers. We are delighted to associate with HP, as this alliance will allow us to offer a full range of cutting-edge solutions to our customers. It is truly a win-win-win partnership for TechNova, HP and customers.”
“HP’s futuristic digital solutions and marketing acumen, integrated with TechNova’s innovative strategies, unparalleled service, extensive reach and 50 years of customer trust & goodwill is a formidable synergy that will provide our customers with a unified ecosystem to generate new profits,” said Amit Khurana, COO – digital and offset print solutions at TechNova.
Along with the benefits of digital printing, HP places immense focus on making printing more sustainable, thereby supporting customers to adopt more sustainable packaging solutions. It also offers other unique features including the widest media compatibility, unmatched color and ink capabilities, high coverage printing, fastest print speeds for high-quality applications, along with exclusive security features.
TechNova’s ‘Enhance Offset & Integrate Digital’ strategic belief recognizes printers’ requirement for an integration of digital efficiencies to offset capabilities. It is guided by a determined focus to help customers embrace digital into their existing ecosystems.
