Holostik, a global leader in anti-counterfeiting and packaging security solutions and NaturTrust, the eco-friendly arm of Holostik group, successfully wrapped up its impactful presence at PackPlus 2025, held from 31 July to 2 August 2025 at Pragati Maidan, New Delhi. Over the three days, Holostik’s Stand A54 became a hub for brand owners, packaging professionals, and regulatory bodies exploring future-ready technologies in anti-counterfeiting, product authentication, traceability, and sustainable packaging.

The company’s showcase featured its award-winning Paperogram – a paper-based holographic innovation designed to replace polyester-based materials in line with global sustainability goals. Visitors were also introduced to holographic paperboard, paper labels and transparent holography solutions such as HRI and Allox, which balance product visibility with high-end security.

Holostik also showcased its digital and physical authentication solutions, including the SureAssure digital authentication app that enables real-time product verification by consumers. Leveraging its Phygital approach, seamlessly integrating physical packaging features with digital tools like QR codes and RFID, the company ensured end-to-end supply chain protection and enhanced consumer engagement. Alongside its anti-counterfeiting solutions, visitors also showed strong interest in the biodegradable and compostable bags on display from NaturTrust.

A highlight of Holostik’s participation was the panel discussion at the International Packaging Conclave 2025, titled ‘Future Ready – Innovating for the Next Decade of Packaging through AI and More.’

“The future isn’t just digital – it’s decisively intelligent. From information arbitrage in the 80s to data-driven execution today, the packaging industry has evolved with every tech wave. As AI advances, the next decade will be about machines interpreting data with human-like intelligence.”

Shobhit Gupta, managing director, Holostik, said, “PackPlus 2025 was a true reflection of the growing maturity of the Indian packaging ecosystem. We saw a surge in interest for integrated, secure, and sustainable packaging solutions. Our interactions at the event reaffirmed the market’s readiness to adopt future-forward technologies that not only protect brands but also add business value through intelligent data and automation.”