Holoflex, one of India’s leading providers of branding and authentication solutions for more than three decades, has unveiled its new brand identity.

The refreshed identity reflects the same core values with renewed energy – innovation, trust, and technical excellence – expressed through a modern design language. The redesigned brand identity reinforces Holoflex’s promise – the thumbprint is more vibrant and colourful – signifying the gamut of magical possibilities in both authentication and embellishment. The circular logo stands for our ability to deliver 360-degree solutions across the globe.

This strategic evolution reflects Holoflex’s strengthened focus on smart labelling, advanced OVD (advanced version of holograms) technologies, and intelligent authentication systems. In line with global trends, these technologies are now seamlessly integrated with aesthetic design and embellishment to enhance the overall look, feel, and trust of modern packaging.

Founded in 1991, Holoflex has spent 35 years empowering brands across industries with tamper-proof labels, holograms, and advanced authentication solutions. As threats to brand identity become more complex, intelligent, and technologically advanced, Holoflex has evolved to enhance its offerings. We now combine high-end designing and updated technology into a unified, future-ready solution. This helps brands make their packages more attractive and secure at the same time.

“Our new brand identity is not about changing who we are; it is about clearly expressing our commitment to keep evolving,” said Manoj Kochar, director, Holoflex. “At Holoflex, we keep reinventing ourselves to meet the ever-changing needs of our customers. We help brands communicate trust while standing out visually in competitive markets.”

Holoflex’s new identity represents its journey from a security hologram manufacturer to a comprehensive brand protection partner, delivering integrated solutions that combine print, physical, and digital security technologies, and tamper-evident solutions.

“Today, branding and security must work together, not in isolation,” said Ajit Kumar Surana, director, Holoflex. “Our new identity reflects our belief that effective authentication can also enhance shelf presence. We take pride in crafting truly magical solutions by blending aesthetics and intelligent security.”