Xeikon has appointed Klaus Nielsen as director Xeikon Asia Pacific to continue to drive growth in the region and capitalize on expanding market opportunities. In his new role Nielsen will oversee Xeikon’s ongoing growth in the APAC region (Greater China, Japan, Australia and New Zealand).

This appointment enables Xeikon to manage the fast moving growth and demand in this region for greater brand creativity and consistency with its broad portfolio of versatile and innovative print production capabilities. Nielsen will also build on existing successful partnerships and seek to establish additional collaborations.

Nielsen joins Xeikon from Heidelberg where, since 1996, he has held various roles including business unit manager (India), project manager (Australia), national sales manager (New Zealand) and product and marketing director (Korea). He also held the role of managing director in India from 2007 to 2018.

“I am looking forward to sharing my years of experience from working in this very exciting region and promoting the benefits that Xeikon’s digital print portfolio can deliver. As brands embrace short-run, digital, fast turnaround print they can enjoy greater product versioning and focused targeting to elevate visibility,” says Nielsen.

“We are delighted to welcome Klaus into his new role where he will continue to drive growth in this buoyant market,” says Benoit Chatelard, Xeikon president and CEO. “With his wealth of experience and years of knowledge, he is perfectly placed to support the regional demand for brand integrity and consistency. Xeikon’s portfolio enables enhanced packaging print production capabilities, greater versioning for languages, legislation and product options. It also helps deliver flexibility, quality and creativity while addressing developing trends.”