The Food Safety and Standards Authority of India (FSSAI) has issued notices to alcoholic beverage manufacturers over alleged violations of the Food Safety and Standards (Alcoholic Beverages) Regulations, 2018, including unauthorized use of added flavors and misleading age-related claims on product labels. The companies have been asked to explain why action should not be initiated against them under the Food Safety and Standards Act, 2006.

Among the violations flagged is the alleged use of added flavors in alcoholic beverages where such additives are prohibited. Under the regulations, products such as brandy, gin, rum, vodka and whisky must derive their characteristic flavor solely from the raw materials used and the manufacturing process.

FSSAI also objected to products carrying the word ‘aged’ or other age-related claims without the mandatory disclosure that the declared age refers to the youngest spirit used in the blend, as required under the regulations. The regulator said the omission could mislead consumers about the product’s actual age.

The Confederation of Indian Alcoholic Beverage Companies said in a statement that FSSAI has called for consultations with stakeholders, including industry associations, the following week. “All our members strictly follow all laid norms and guidelines mandated by FSSAI,” the confederation said.

The notices also ask manufacturers to explain why enforcement action should not be initiated over the alleged violations. The number of manufacturers served notices has not been disclosed. A meeting of stakeholders was scheduled for 14 July 2026 to discuss the issue.

The action comes as the regulator sharpens its focus on truthful labeling and product claims across food categories, with increasing scrutiny of misleading declarations and regulatory compliance.