Tuesday, February 27, 2024

Esko’s simplified way to manage, design and produce packaging

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At interpack, Esko will be located in Hall 6, where it shares stand A01 with its sister companies VideoJet, Laetus and X-Rite Pantone. “Together with our Danaher partners, we will be presenting a full range of innovative solutions that address global packaging management challenges across a complex global production supply chain,” says Niels Stenfeldt, VP EMEA and global brand owner sales at Esko.

Color consistency assures quality
At the Esko stand at interpack, visitors will learn how to better manage brand color accuracy and consistency across the global supply chain – from proof to package to display – in a smart and comprehensive manner with the ability to leverage the benefits of fixed color palette printing using dedicated color solutions including Esko Equinox and other Danaher solutions. Using X-Rite Pantone’s ColorCert Suite, brands and converters can remotely monitor color consistency in real-time across a global base of suppliers, reducing rejects and the need for on-site press checks and improving overall color quality. By taking advantage of PantoneLIVE, brands can securely and reliably provide access to a cloud-based library of digital color specifications to authorized stakeholders to remove ambiguity from the communication of color across even the most complex supply chain, and converters can better manage ink inventories and color consistency. Pantone representatives will also be on hand to discuss the latest tools and color references available from the world’s acknowledged expert in color. Esko color solutions can be deployed in all packaging and label print technologies: flexo, digital, offset and gravure.

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Hitting brand colors with digital print
At interpack, Esko will also be featured in the HP stand, demonstrating how Esko solutions integrate with HP SmartStream and the HP Indigo workflow to ensure accurate reproduction of brand colors using a fixed palette of digital toners as well as offering HP Indigo customers the ability to print color-accurate files using CMY only, without the need to use black toner, increasing throughput and reducing cost.

Flexo printing innovations
Esko will present its leading and highly innovative solutions for producing high quality, consistent print results with flexographic printing, the most cost-effective print technology for the packaging industry. Packaging converters visiting the Esko stand will see the stunning results that are achieved with labels, folding cartons, and flexible and corrugated packaging using Esko’s broad array of flexo tools and solutions, including its award-winning CDI Crystal 5080 XPS flexo platemaking solution that reduces the number of steps and overall footprint required to produce the highest quality flexographic plates.

3D Design for faster approval and go-to-market
Brand owners and retailers will see how they can experience the highest possible realism during the packaging development process by using Esko’s 3D technologies, including ArtiosCAD, Studio and Store Visualizer, to present hyper-realistic 3D images of packages from design through consumer testing to palletizing and positioning on store shelves.

Sustainable Logistics through smart design
Visitors to the stand will also learn how to reduce costs with sustainable packaging by using Esko Cape solutions to optimize packaging logistics throughout the supply chain – including secondary packaging, palletization, and loading of trucks and containers.

“Our interpack team is prepared and looks forward to attending the show,” Steinfeldt concludes. “We’re excited about the opportunity to start conversations with brand and packaging professionals about how Esko solutions can help them improve their operations. We will have brand management and product experts on hand to inform visitors how Esko and its partners address the challenges they are facing with proven solutions that live up to our tagline: Packaging Simplified.”

Mahan Hazarika
Mahan Hazarika
Mahan Hazarika has served as the Editor of The Packman since 2017, demonstrating an impressive decade-long expertise in the field of writing about the printing and packaging industry. In his leisure time, he indulges in his passions for music, travel, and watching movies.

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