EMT International, a US-based manufacturer of digital print and label finishing solutions has introduced a new company logo and brand identity. The update is done to reflect the company’s continued growth, expanded capabilities, and a clear direction for the future of finishing.

According to a company statement, over the past several years, EMT has evolved beyond individual equipment offerings to deliver more integrated, application-driven solutions, now unified under its Vira platform, across direct mail, transactional print, commercial printing, publishing, and labels. The new brand is designed to better represent this evolution and the role EMT plays in helping customers automate, scale, and streamline production.

“We’re building what finishing needs to become, not just what it’s been,” said Mike Herold, vice president of sales and marketing at EMT International. “This new brand reflects that shift and the role we’re playing in helping customers stay ahead.”

The updated identity aligns with EMT’s broader approach to finishing, centered around its Vira platform. Designed to bring greater consistency and flexibility to inline and near-line production, Vira reflects EMT’s shift toward more integrated, application-driven solutions across a wide range of print environments.

“This is a foundation for where we’re going,” said Herold. “We’re continuing to invest in new technologies, expand what finishing can do, and stay closely aligned with what our customers need next.”