Within the rich tapestry of the DS Group’s history, this year marks a significant milestone as it celebrates its 95th anniversary. The threads of time intertwine to reveal a journey from its humble origins in Chandni Chowk in 1929 to its present position as a multi-business conglomerate. This Founder’s Day serves not only as a celebration of past successes but also as a reaffirmation of the Group’s unwavering commitment to its core mission and values. As the occasion provides an opportunity to reflect on a rich legacy, acknowledge present accomplishments, and anticipate a promising future, it underscores the enduring impact and continued aspirations of the organization.
In an era where environmental sustainability has become a global priority, packaging at DS Group is stepping up to the challenge with ground-breaking projects aimed at turning waste into valuable resources. With its latest initiatives, packaging at DS Group is not just making strides in eco-friendly practices but also enhancing social impact through innovative collaborations and community empowerment.
Project Mogra Kala
In partnership with Uma Polymers, DS Group’s Packaging unit unveils Project Mogra Kala, a testament to its commitment to sustainability and community development. This pioneering project revolves around the concept of circular economy, where discarded manufacturing waste is given a new lease on life.
At the heart of Project Mogra Kala is the transformation of laminate waste. This waste is carefully sorted and cleaned by Uma Polymers, then spun into yarn using traditional Charkha methods. The yarn is subsequently woven into fabric on handlooms, which is then dyed, printed, or embroidered to create intricately designed ropes. These ropes are further crafted into high-quality, sustainable products like bags, doormats, and stationery items.
“The project of DS Group not only emphasizes environmental stewardship but also empowers rural women. By providing vocational training, DS Group and Uma Polymers are enabling women to become self-sufficient entrepreneurs, thus promoting economic independence and preserving traditional handicrafts. The initiative fosters personal growth and creates a safe, inclusive workspace, allowing women to thrive and contribute positively to its communities,” said Sanjay Gupta, senior vice president, corporate procurement – PM & packaging development, DS Group.
Project Craft Kala
In addition to Project Mogra Kala, the packaging unit of DS Group is launching Project Craft Kala, which showcases its dedication to both innovation and cost-efficiency. This project focuses on shredding discarded laminate waste to create compressed boards. These boards are then transformed into practical products such as school benches, chairs, tables, and flower pots.
By repurposing laminate waste in this manner, Project Craft Kala not only addresses the issue of waste management but also provides valuable products for educational and community use. This initiative highlights DS Group’s commitment to responsible waste management and its drive towards sustainable solutions.
“As DS Group approaches its centennial milestone, the company’s packaging division is set to evolve further. The focus will continue to be on sustainability, with an emphasis on developing innovative packaging materials derived from renewable resources. This includes exploring plant-based polymers and recycled content, as well as investing in advanced recycling technologies and closed-loop systems. DS Group places significant emphasis on incorporating digital technologies to enhance packaging functionality,” said Gupta.
Smart packaging solutions
“Smart packaging solutions from DS Group that offer product traceability, anti-counterfeiting measures, and interactive elements are poised to add significant value for consumers and strengthen brand loyalty.
“Strategic partnerships will play a crucial role in this evolution. Collaborations with material suppliers, converters, and recycling companies will help secure a reliable supply chain and access the latest technologies, fostering knowledge sharing and accelerating the development of sustainable solutions DS Group’s packaging initiatives reflect a deep-rooted commitment to environmental and social responsibility. By turning waste into valuable products, empowering communities, and investing in future-focused technologies, the Group is setting a new standard in the packaging industry. As DS Group looks ahead, packaging remains dedicated to driving positive change and building a more sustainable future for all,” concluded Gupta.
