World demand for corrugated board packaging will increase steadily across the next five years according to the latest exclusive market data from Smithers Pira. The key drivers that shaping corrugated packaging segment shows that a market with an annual consumption value of $222 billion in 2016 will expand to be worth $269 billion in 2021, and consume 160 million tonnes of board in that year.
Importantly the outlook for material suppliers, board converters and users in various segments and regions will be different. With electrical goods and processed foods, for example, outpacing growth in fresh foods and produce and paper products, like office paper.
Cost will remain the core motivator for changes in the corrugated packaging industry – and this will not be restricted to raw material production alone – with a new emphasis on the impact electricity prices can have on production facilities. There are also positive developments for the corrugated industry, such as a recent study of the use of rigid plastic containers (RPCs), which shows that corrugated board can be far more cost-effective, despite the re-usability of RPCs.
Macroeconomic influences exert some influence on the demand for corrugated board packaging, including issues such as urbanisation, growing disposable incomes in emerging economies, ageing and growing populations, smaller family units. However, industry specific trends and drivers tend to exert greater and more direct influence on the market.
Regionally, the market has seen a distinct shift eastwards, with Asia’s market share blooming from just over 40% in 2010 to over 48% in 2016, and this is likely to continue over the medium term with the region accounting for more than half of the global market by 2021. This may be a result of the Chinese government embarking on a programme of mill closures to rid the market of out-dated, inefficient paper machines, targeting over 8 million tonnes of capacity across all paper and board products, and focussing on linerboard and fluting machines less than two metres wide and slower than 80 metres/minute.
The ongoing penetration of internet shopping into consumer behavior is seeding a spate of innovation in the corrugated market, with companies taking on the challenge of what they term ‘frustration-free’ packaging; as well as corrugated producers designing clever ways of ensuring the safe transportation of goods via the postal service to reduce the cost of delivery by courier and enable easy returns.