Brilliant Polymers, one of the largest manufacturers of laminating adhesives for flexible packaging in India, has signed a strategic partnership with Flow Materials for the commercial development of its adhesive portfolio in Europe and other strategic global markets.
The collaboration brings together its large-scale manufacturing expertise, cutting-edge adhesive technologies and global service reputation with Flow’s deep technical knowledge, customer access and strong market understanding across the European packaging and specialty chemicals industry.
Flow Materials, headquartered in Zug, Switzerland, is recognized for its reliability, quality, and flexibility – values embedded deeply in its operating philosophy. Its team has decades of hands-on experience in product development, technical service, and troubleshooting across the flexible packaging value chain.
Value to European customers
Through this partnership, converters and brands across Europe gain access to high-performance solvent-based and solvent-free adhesive technologies, backed by fast, local technical support from Flow’s experienced team, bringing decades of expertise in line operations, formulation, and application across the region. The collaboration enables process optimisation, precise adhesive selection, and on-site troubleshooting, while accelerating the qualification and adoption of next-generation laminating adhesive solutions through direct engagement with European converters, OEMs, and brand owners.
It also ensures a reliable and scalable supply chain, supported by one of the world’s largest single-site laminating adhesive manufacturing facilities, delivering continuity and stability. In parallel, the partnership provides strong regulatory and sustainability support, including EU food-contact compliance and alignment with upcoming Packaging and Packaging Waste Regulation (PPWR) requirements, alongside a clear innovation focus on advancing sustainable packaging solutions.
A strategic step
The collaboration represents a major step in Brilliant’s long-term global growth strategy,
expanding its footprint beyond its leadership in India, Africa, the Gulf, and Asia into Europe a key region for the future of flexible packaging innovation and sustainability.
Both companies share a commitment to sustainable packaging. Brilliant’s next-generation solvent-free technologies are designed to enable lower-carbon, safer, and more efficient manufacturing. Together with Flow’s local technical presence, the partnership aims to accelerate the adoption of high-performance, environmentally progressive adhesive systems across Europe. In addition, Brilliant’s robust manufacturing capabilities ensure consistent quality and uninterrupted supply while meeting stringent global regulatory and performance expectations.
Partnership and strategic context
The agreement marks an important step for Brilliant Polymers as it enters the European Union, a region identified as a priority for its next phase of international growth. Building on its established presence in India and across African, Gulf, and Asian markets, the company is extending its reach into developed markets, with the EU and the US forming a key part of this expansion. The partnership with Flow Materials aims to support the development of a sustainable business in Europe, anchored in Brilliant’s focus on technology, quality, and service.
For European converters, the partnership addresses a clear market need: fast response times, strong technical expertise, and an uncompromising approach to quality all supported by a resilient, reliable supply chain. By combining Brilliant’s world-class production capabilities with Flow Materials’ local presence and hands-on customer support, the two companies aim to enable converters across the region to operate faster, more efficient and more competitive lamination lines.
Industry presence and customer engagement
Brilliant Polymers will participate in interpack 2026, where the Flow Materials team will join Brilliant at its stand. Both companies will share the latest product innovations and discuss tailored adhesive solutions for European converters and brand owners. Together, Brilliant Polymers and Flow Materials aim to accelerate qualification efforts with strategic European accounts and OEM partners, focusing on high-performance solvent-free and sustainable solutions.
