Bobst has showcased its latest innovations focused on application-driven demonstrations and diversification opportunities at Labelexpo Europe 2025 in Barcelona. A key highlight was the debut of the Bobst Flexjet module, an industry-first all-digital label solution enabling converters to produce Pure Digital Multilayer labels. The new module also offers the ability to print digitally on the glue-side and liner, opening the doors to higher-margin niches and helping converters respond more easily to rapidly changing market dynamics. At the event, Bobst presented solutions designed to add value for label converters, with applications offering a distinct competitive edge.

“Printing companies of all sizes across the globe rely on Bobst technology to drive growth, respond to customer demands, and expand into new markets,” said Patrick Graber, marketing director, PL Labels. “At Labelexpo, we are demonstrating how our solutions can open doors for converters, allowing them to address a multitude of applications efficiently and profitable to support their ambitions. Whether you’re in labels, flexible packaging or folding cartons, we have the technology and service solutions to meet brand owner demands and requirements.”

Digital multilayer label printing

Bobst has introduced the Flexjet module as a new option available for its Digital Master 340 and 510 platforms, expanding application offerings and boosting productivity for label converters. Seamlessly integrated into the Digital Master series, Flexjet delivers an industry-first Pure Digital Multilayer solution combining multiple Digital Print Units inline, enabling single-pass production of complex label jobs such as multilayer, glue- and back-side printing.

With Flexjet, converters can now harness the full power of digital printing – shorter runs, faster turnaround, infinite SKU variation, and versioning – while simplifying traditional multistep workflows. The inline, all-digital process significantly reduces setup time, waste, and operational complexity, accelerating time-to-market for brand owners.

“We are seeing significant growth in the demand for multilayer applications driven by a large number of factors – sustainability and regulatory requirements including product information, nutritional values, and warnings in multiple languages, or for adding promotional content and interactive features,” Graber said. “Bobst already provides innovative solutions for producing multilayer labels using inline flexo, All-in-One machines, and now a fully digital solution with Flexjet, which pushes digital printing beyond its traditional limits.”

The Flexjet module is currently equipped with one black printbar powered by Bobst Inkjet Technology, delivering 1200 x 1200 dpi resolution at full process speed through Fujifilm Dimatix Samba printhead technology. This enables converters to print independently on the front, back, liner, or adhesive surfaces – all inline in a single pass.

Application Management expands into label printing

Bobst has expanded its Application Management service into label printing, following success in folding cartons, corrugated, and flexible packaging segments. The service offers hands-on consulting designed to provide converters and brand owners with tailored technical and strategic guidance, addressing current challenges and future ambitions.

“In an industry where speed, quality, and sustainability drive competitiveness, Application Management offers expert insight into everything from material selection to production optimization and supply chain integration. The service enables our customers to navigate complex decisions with confidence – whether that’s transitioning to more sustainable substrates, improving efficiency, or evaluating new market opportunities,” Graber said.

Strategic partnership for advanced process optimization

On the services front, Bobst has announced a new partnership with Belgian consultancy firm Co-efficient to deliver best-in-class process optimization solutions. The collaboration focuses on helping converters and printers enhance their production processes across the entire plant, increasing profitability by reducing setup costs, improving OEE, color quality, and promoting sustainable practices.

“We are very pleased to accelerate our service offering with this strategic new partnership. By combining Co-efficient’s renowned consultancy experience with Bobst’s long-held technology expertise, customers will be able to unlock the full potential of their equipment, accelerating its performance and optimize production based on data and analytics, while ensuring consistent quality across different technologies,” Graber said.