With wine and spirits makers moving to heavier label stocks to support premium positioning and capitalize on marketplace growth, Avery Dennison Label and Packaging Materials introduced a new adhesive to its Wine and Spirits Portfolio. The Avery Dennison Z2010 adhesive is engineered to support heavier facestocks and won’t float or show lift for up to eight hours while submerged in an ice or cold box.

Applying labels to wine and sparkling wine bottles when they are cooler than their surroundings and slick with surface condensation is easier with Z2010. In addition to its aggressive initial tack that ensures heavier, embellished labels stay firmly adhered, the Z2010 adhesive also offers improved tight mandrel performance.

“As brands move to heavier stocks and more embellishments to differentiate in an increasingly competitive market, they must maintain a high level of performance in demanding end-use conditions,” said Paul Purdef, marketing director for specialty at Avery Dennison. “Our Z2010 adhesive protects the label adhesion throughout consumption, even for products that are kept on ice.”

The new adhesive will be showcased at the Avery Dennison stand at Labelexpo Americas 2022, 13 to 15 September at the Donald E Stephens Convention Center in Chicago, IL.