Saturday, October 11, 2025
Industry NewsAsian Paints joins hands with Amazon Ads to launch...

Asian Paints joins hands with Amazon Ads to launch on-box advertising in India

-

Asian Paints joins hands with Amazon Ads to launch on-box advertising in India

-
Asian Paints joins hands with Amazon Ads to launch on-box advertising in India

Asian Paints, India’s leading paint and decor giant, has partnered with Amazon Ads to reimagine parcel packaging and enhance the post-delivery customer experience. This innovative on-box advertising campaign involves transforming Amazon’s delivery boxes into unique branded packaging with an experiential component to engage customers. Asian Paints is amongst the first few advertisers in India to have explored this innovative brand collaboration.

The packaging will feature the branding of Asian Paints’ exterior paint, Ultima Protek featuring Brand Ambassador Ranbir Kapoor. With a topcoat warranty of ten years, the superior exterior paint protects walls from harsh conditions and promises to keep walls looking vibrant. In line with the product proposition, the box is designed to protect the contents inside and will feature three sides that display the harsh elements of Dhoop, Dhool and Baarish. The fourth side displays a colorless sketch of a house, which induces engagement & an instant brand connect with the consumers.

As an entertaining DIY experience, customers can color the sketch to express their creativity. Using vibrant colors, individuals can infuse their own unique personality into these ‘home’ sketches and create lovely keepsakes. To enter the contest online, customers can share their sketches with hashtags on their social media pages. Among all the entries, one lucky winner will receive a home exterior makeover along with other freebies and early bird winners will receive Amazon vouchers.

Commenting on the association, Amit Syngle, MD & CEO, Asian Paints said, “I am pleased to announce our pioneering marketing campaign, in partnership with Amazon for our flagship product – Asian Paints Ultima Protek. As an engaging and gratifying experience for consumers, we’ve created innovative boxes that are doorways to winning big for their homes. We’re thrilled for our customers as this not only offers them something uniquely appealing but also solidifies our relationship with them in an innovative way.”

The campaign has gone live in Delhi, Lucknow, and Kolkata.

NewsDesk
NewsDesk
The editorial team of The Packman who handle all the press releases with Sunil Jain working as the desk editor.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Pentawards 2025 winners revealed

Pentawards, the world’s most prestigious competition dedicated exclusively to packaging design, has unveiled the winners of its annual global...

Kisuma Chemicals to showcase magnesium-based additives for recycled plastics at K 2025

At K 2025, Kisuma Chemicals will showcase its latest range of magnesium-based additives and synergistic additive blends designed to...

IMCD to highlight future-focused and sustainable solutions at K 2025

IMCD Group, a global distributor and formulator of speciality chemicals and ingredients, has participated in K 2025 in Hall...

Palsgaard showcases innovative solutions at K 2025

Palsgaard, a plant-based emulsifier and polymer additives company, will present its latest innovations in safe and responsible chemistry at...
- Advertisement -spot_img

Sabic unveils advanced material solutions at K 2025

Sabic, a global leader in the chemical industry, showcased its theme ‘Connecting Everyday Life’ at K 2025 by unveiling...

OQ expands water security portfolio with new PP pipe grade at K 2025

OQ, Oman’s global integrated energy group, today announced the launch of its latest polymer innovation, Luban RP6207B, a polypropylene...

Must read

Herma’s new solution for top and bottom labeling at Fachpack 2025

At Fachpack 2025 (Hall 3C, Stand 322), the Herma...

Ball Corporation announces SBTi-approved carbon reduction targets

Ball Corporation has announced that the Science Based Targets...

You might also likeRELATED
Recommended to you