Saturday, October 4, 2025
Industry NewsArdagh Group unveils new William Grant whisky bottle

Ardagh Group unveils new William Grant whisky bottle

-

Ardagh Group unveils new William Grant whisky bottle

-

The new William Grant ‘Triplewood’ whisky bottle has been redesigned with quality, distinction and authenticity in mind for the worldwide relaunch of its whisky range.Ardagh Group has worked with William Grant and design agency, Here Design, to develop a contemporary bottle for the brand’s six whiskies: two triple wood editions and three cask editions.

The new bottle leverages the brand’s existing design assets with a more modern, premium look and feel. The triangle shape is more distinctive with its wider footprint and shorter bottle, enhancing masculine cues. The ‘Stand Fast’ banner embossing on the front and family crest embossing on the back of the bottle are sculpted to achieve more depth and detail.

Speaking about producing the new bottle shape, Ardagh Group product design engineer, Asaf Mahmood, says, “Achieving consistent glass distribution is more challenging with the wider design of the bottle. However, we managed to design and manufacture the new bottles at the same weights as the previous bottle designs, in 70cl, 75cl and 1 litre versions.”

Maria Ropero Ortiz, global brand manager of William Grant says, “The new bottle design is just as we planned for the new range, satisfying our customers’ desire for pared-back contemporary design with some of the flamboyance and quality cues of the previous bottle, creating a positive brand change experience.”

Mahan Hazarika
Mahan Hazarika
Mahan Hazarika assumes the role of Editor at The Packman, a position he has held since 2017, reflecting a distinguished decade-long tenure specializing in journalism within the printing and packaging sectors. Beyond his professional realm, he nurtures a deep appreciation for music, travel, and films, finding inspiration and relaxation in these pursuits.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Latest news

Strong sales and innovation mark Rotocon’s debut at Labelexpo Europe 2025

Rotocon’s debut at Labelexpo Europe 2025 was marked by a dynamic presence, where live press and finishing demonstrations attracted...

Mondi helps Ozler Tarım cut food waste in long-haul shipment

Mondi, a global leader in sustainable packaging and paper, has partnered with Ozler Tarım, one of Turkiye’s leading fresh...

Berglandmilch pioneers SIG’s alu-free aseptic carton in Austria

Berglandmilch, Austria’s leading dairy company, is the first in Austria to choose SIG Terra Alu-free + Full barrier, the...

Siegwerk, Borouge, and TPN Food Packaging launch recyclable mono-material packaging solution

Siegwerk, one of the leading global providers of printing inks and coatings for packaging applications and labels; Borouge, a...
- Advertisement -spot_img

Sonipat’s Shree Jee Printers invests in new Komori

A complete house of printing, Sonipat (Haryana)-based Shree Jee Printers serves clients considerably in the publishing and packaging segments....

Morris Packaging and UFlex forge strategic partnership to deliver sustainable woven bag series

Morris Packaging and UFlex Packaging have announced a new partnership in the woven bag series that further strengthens their...

Must read

Max Speciality Films appoints Ramneek Jain as new CEO

Max Speciality Films Limited (MSFL) has announced the appointment...

“When it comes to machines, stay with the best” – Devender Kumar of RM Converters

In an interview with The Packman, Devender Kumar, senior...

You might also likeRELATED
Recommended to you