Industry veteran Zaheer Abbas has announced the launch of his new venture, PrimeFiber Global Paper Solutions, aimed at forging partnerships with select European paper mills and operating as their indenting agent across South Asia and the Middle East. The company is based in Gurugram, Haryana.

Positioned as a forward-looking player in the packaging paper distribution space, the company seeks to combine global sourcing expertise with eco-conscious practices. “At PrimeFiber Global Paper Solutions, we redefine packaging paper distribution – going beyond supply to deliver complete, value-driven solutions,” said Abbas. “With global sourcing expertise, eco-conscious practices, and a deep understanding of our clients’ needs, we empower businesses to package smarter, operate greener, and grow stronger. Our commitment is to innovation, reliability, and building long-term partnerships that benefit our clients, our communities, and the environment.

The company’s vision is to be “the most trusted partner in sustainable paper packaging, delivering innovative paper solutions that protect products, people, and the planet.” Its core values are built around Partnership First, Sustainability Always, Innovation Driven, Integrity at Heart, and Excellence in Execution.

Abbas brings over 24 years of leadership experience in the paper and packaging industry, with a proven track record in driving business growth, strengthening customer relationships, and delivering high-performance results. Before founding PrimeFiber Global Paper Solutions, he served as director – sales and marketing at Billerud, leading business development in FMCG food and non-food, beverages, and fast-food packaging. His career also spans leadership roles at Avery Dennison, Mars Chocolates, and Tetra Pak India.