UPM Raflatac, a renowned provider of label materials worldwide, unveils Rêverie 3, an exclusive range of environmentally friendly label materials for beverages. The collection, developed in partnership with leading Spanish designers, seamlessly combines sustainability and captivating aesthetics, resulting in exceptional and visually stunning outcomes.
With Reverie 3, packaging design professionals can now achieve a harmonious blend of sustainability and superior material quality. The collection features premium sustainable materials sourced from responsibly managed, FSC-certified forests, as well as other regulated sources that often incorporate post-consumer recycled (PCR) content. This innovative offering empowers experts to strike the perfect balance between eco-consciousness and exceptional packaging design.
UPM Raflatac demonstrates the potential of contemporary sustainable label materials by incorporating FSC and PCR packaging as essential elements. This results in the creation of five remarkable labels, each featuring exceptional designs that combine elegance, sustainability, and immersive experiences. These high-quality labels fulfill the aspirations of packaging design experts, making them an absolute dream.
The five labels of the Rêverie Collection 3
Five design agencies from Spain were assigned the mission of expressing their unique perspectives on sustainability and crafting a “new and groundbreaking collection” for labeling premium wines, spirits, sparkling ciders, craft beers, and juice products.
Biarritz WSA PCR-FSC x Estudio Series Nemo
Crafted for high-quality wine and spirits labels, this label’s natural white shade with visible fibers and elegant felt-marked surface accentuates its premium appearance.
“We have tried to explain the recycling concept in the label because the Rêverie 3 collection is linked to sustainability. We went all in with a single ink and an extremely complex relief because the paper allowed it. I think the paper has a fine pleasant touch, when you touch it you can feel its warmth,” said Carles Anadón from Estudio Series Nemo
Drops WSA PCR-FSC x Estudio Maba
Developed for high-quality wine and spirits labels, the paper has an intensified uneven, textured surface with a transparent look and heightened tactility due to the unique paper-making technique.
“Our goal was to make a small representation of nature. We saw how it interacted with light, how it went through it, the drawings, and the textures that it had. We were impressed because it’s such a special paper,” said Miguel Angel del Baño from Estudio MABA
Fenix WSA PCR-FSC x Estudio Puigdemont Roca
Created to display refined quality, the ivory shade with visible fibers gives the paper a delicate hint of recycled content.
“To make our label we were thinking about a high-quality recycled paper. We decided to reuse an existing well-known label – the Campbell’s label, taking it out from the original bottle and applying it to our design. The Rêverie 3 collection is a very wide one, so it can give solutions to different kinds of projects, starting with fun projects and continuing with fuck or premium ones, or even crazier things that we have in mind,” said Albert Puigdemont from Estudio Puigdemont Roca
Hipster WSA PCR-FSC x Estudio Calcco
A white that displays warmth and elegance with a delicate feel of an uneven texture delivers a unique quality for quality wines and spirits labeling.
“The hipster paper’s collection was love at first sight. What we liked the most from the whole collection was its texture, its tonality and the absence of any kind of dot or something similar that could make us think of recycled paper. We chose a paper where we could express elegance even if we want to pair it with floral touches to clarify the environmental defense because Rêverie 3 is based on that,” said Sergio Aja from Estudio Calcco.
Vintage WSA PCR-FSC x Bulldog Studio
The paper features an authentic feel and an artisanal look, rightly names Vintage for its kraft brown shade.
“The Rêverie 3 Collection has very homogeneous materials. We were surprised by the white color. Normally in recycled materials, the white color is not as pure as ours. Technically, we were surprised we could print our label on this paper very easily,” said Carles Sala from Bulldog Studio.
Eulalia Alcaraz, business director for wine & spirits and beverage at UPM Raflatac said, “Responsible sourcing is in our DNA here at UPM Raflatac. Thanks to our sustainable supply chain, we are able to offer designers FSC-certified labels that have varying percentages of PCR content, suiting any requirement. Rêverie 3 was already an extraordinary range due to the use of our sustainably sourced labels. However, what the designers have done with the materials, has truly taken it to the next level. It just shows what can be done when high-quality materials are combined with creativity. This collaboration has shown that FSC and PCR content materials can stand alongside other labels and deliver in terms of both quality and impact.”
