Keyin Media is a state owned company born out of China Academy of Printing Technology which has a history of more than 60 years. The company is specialized in the printing and packaging industry and has many business verticals in the field including magazines and exhibitions (All-in Print – in association with China Academy of Printing Technology, and Messe Düsseldorf). In addition, every year the company organizes more than ten events in different segments including paper packaging, flexo packaging, label technology, digital printing, e-commerce, printing managers’ conference. The company also provide specialized training to industry players.

This year, Keyin Media supported the Pamex organizer by bringing in 27 Chinese exhibitors (occupying about 1,200 square meter area) to participate at the Pamex exhibition. Overall there were more than 50 Chinese exhibitors participating at the event. Jennifer Chen, overseas department general manager, said that most of these exhibitors were from the packaging industry showcasing postpress converting machines.

Speaking about the future of Chinese machinery in India, Chen said, “The Indian packaging market is growing, and at the same time, the Chinese technology is fast improving in terms of performance and productivity. Also, Chinese machines come at an affordable price. So, I see a very bright future for Chinese machinery in India. Also, since India comes under the One Belt One Road (OBOR) initiative of the Chinese government, we get a lot of support from our government.” The One Belt One Road is the brainchild of the Chinese president Xi Jinping, and is an ambitious project that focuses on improving connectivity and cooperation among multiple countries spread across the continents of Asia, Africa, and Europe.