Tetra Pak, the world’s leading packaging and processing solutions provider has launched the innovative holographic packaging called Tetra Pak Reflect in India. The new package is designed to help food and beverage brands add a new eye-catching dimension to their packs.

Tetra Pak is introducing the sparkling new Tetra Pak Reflect in partnership with Paperboat, a brand that is synonymous with innovation. The holographic packaging will be seen on Tetra Prisma Aseptic (330ml) packs offering Paper Boat’s Alphonso Aamras and Pomegranate flavors. The modern and appealing packs are designed to fit perfectly in consumers’ hands to give a comfortable and premium drinking experience.

Commenting on the launch, Saumya Tyagi, director marketing, Tetra Pak South Asia, says, “Packaging is a critical stimulus for consumers at the point of purchase, be it e-commerce or retail. Brand owners are therefore looking for options that will help their packaging stand out from competition. The Tetra Pak Index 2018 reveals that customization of products and personalization are set to be key differentiators for brands moving forward. With its holographic effect, Tetra Pak Reflect puts our customer’s brand in the spotlight – making it a true attention-grabber, with a great overall drinking experience.”

“Paperboat as a brand has always successfully stood out from the crowd through its product and packaging innovations. Tetra Pak Reflect is a very exciting innovation and with the holographic packs, we have the chance to create an added ‘wow’ effect among consumers, and further strengthen our visual identity,” adds Neeraj Kakkar, Hector Beverages.